English Entertainment
Mukta A2 Cinemas launches the newly acquired SunCity Multiplex
MUMBAI: Mukta A2 Cinemas, a well known chain of cinemas from the brand Mukta Arts Ltd, announces the launch of its new property SunCity Mukta A2 Cinemas, located at Vile Parle, Mumbai. The launch took place on 15th June 2018 and was celebrated with the release of this month’s most awaited action-drama, Salman Khan starrer, Bollywood movie- Race 3.
The new property comes with a seating capacity of 305 seats in a screen and is situated in a prime location of the city, with patrons of all age groups visiting the multiplex. To enhance the movie watching experience of the viewers, the theatre is installed with Dolby Atmos cinema sound technology in both the screens.
With an existing chain of iconic heritage properties across Mumbai that includes New Excelsior Cinema, Jai Hind and Topiwala, Mukta A2 Cinemas will now on be looking after the operations of SunCity Multiplex.
Commenting on the launch MD Mukta A2 Cinemas, Rahul Puri said, “With every property launch, we intend to enhance and provide the best movie watching experience to our audience. We strive to bring in new developments in terms of comfort and experience, the new cinema is an effort to offer the same to our patrons and extend our presence in Mumbai. We look forward to keep growing and extending our reach in order to serve our viewers consistently. “
English Entertainment
ZEE5 UK partners Narrative Entertainment to add UK channels
Six FAST channels added as platform sharpens hybrid play in Britain
LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.
The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.
The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.
“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”
Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”
ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.
The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.
As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.
