News Broadcasting
Moneycontrol enters the world of Podcasts
MUMBAI: Moneycontrol, India’s leading financial destination, becomes the country’s first financial digital platfrom to enter the podcasting space. With five podcasts published every day covering markets, personal finance and business news updates in a storytelling format, moneycontrol has delivered over 75,000 listens in a month of publishing. Through this expansion, moneycontrol further augments its multimedia positioning and now serves content in text, video on demand, live streaming and photo-story formats besides audio.
Commenting on the new development Gautam Shelar, Business Head of moneycontrol said, “We are continuously exploring new ways to reach our audiences and podcasting is our latest innovation. Given its nature and passive consumption behavior, we believe podcasting is a valuable content format with significant potential to garner audiences and scale. Audiences looking for easy-to-consume information and news in a convenient format will be hooked to our new means of storytelling. Today, there is a massive community of podcasters who regularly tune in to listen to their preferred content. At the same time, the move will also help us achieve our motto to share quality financial knowledge with listeners worldwide.”
With the help of audioBoom, the platform’s distribution partner, the engaging podcasts are now available on Apple Podcasts, Cashbox, Deezer, Saavn, Spotify, TuneIn and Google Play Podcasts as well as other audio-based platforms. The podcasts are also available to audiences through moneycontrol’s website on desktop, mobile and the app. Shortly, moneycontrol will also be launching a dedicated section to showcase and feature podcasts and enable audiences to follow regular programming at their ease and convenience.
Speaking on the announcement, Network18 Digital, Chief Product Officer, Avinash Mudaliar said, “We hope to lead the way in the podcasting space overall in India in terms of direction and consumption. It is an easily accessible format for time starved users, consumed anywhere from travelling in a train to running in the gym. Moneycontrol’s podcasts is another innovative and fearless exploration of new content formats that brings content that our users love in a way they love to consume.”
With over 250 podcasts published and 5 new podcasts released every day, moneycontrol will pave the way in creating audiences for a format that is relatively untapped today. The initial response has been promising with over 75,000 listens in the initial phase itself.
Talking about moneycontrol entering the podcast space, Network18 Digital, Managing Editor (Special Projects), Sitaraman Shankar said, “There is a consistent rise in demand for informative podcasts, and with moneycontrol’s in-house expertise and capabilities for breakthrough journalism and storytelling, audiences can expect the delivery of high-quality content in a captivating format. With new podcasts every single day, the platform aims to provide an in-depth understanding of the financial domain, along with quality storytelling and news updates that will serve valuable content to users.”
Moneycontrol has launched five shows, from the pre-market opening podcast ‘A morning walk down Dalal Street’ to ‘Stock Picks of the Day’ and the post-market ‘An evening walk down Dalal Street’ update. In addition to that, ‘Editor’s Pick of the Day’ podcast on the platform has been created to cover the leading story each day, while ‘Digging Deeper with moneycontrol’ will explore stories and concepts in a unique storytelling format and cover the essence and history of Indian business and finance.
Stay tuned to moneycontrol podcasts for future coverage on crucial events like the Union Budget, RBI credit policies, elections and more, in addition to rich content around important corporate announcements. Audiences can stream the podcasts on moneycontrol’s website, app and audioBoom’s website, as well as other audio platforms.
News Broadcasting
Rajesh Sundaram joins NDTV Profit as senior editor, assignment
The 32-year newsroom veteran has launched channels on three continents and covered everything from 9/11 to South African television
MUMBAI: NDTV Profit has bolstered its newsroom with a hire who has done rather more than most. Rajesh Sundaram, a journalist with over three decades of editorial, managerial and consultative experience across India and international markets, joins as senior editor, assignment, tasked with sharpening the network’s newsgathering and real-time response.
Sundaram’s career reads like a tour of Indian media’s most formative moments. He began at Businessworld in 1994, moved to Zee News as bureau chief across Mumbai and Chennai, then joined NDTV in 2002 as part of its political bureau during a particularly febrile period in Indian politics. A stint as India correspondent for Al Jazeera International followed, where he covered key geopolitical developments and got his first serious taste of the global newsroom.
What sets Sundaram apart, however, is his serial channel-launching habit. At NewsX, he helped get the operation off the ground. At Headlines Today, part of the India Today Group, he served as editor. At News Nation, he helped launch the Hindi news channel and its digital ecosystem. He then crossed continents to lead the launch of ANN7 in South Africa as editor-in-chief, overseeing both television and digital. Back in India, he launched Tamil news channels News7 Tamil and Cauvery News, and later served as principal consultant for the launch of Marathi channel Lokshahi. Most recently, he helped build and lead the Press Trust of India’s video service and content studio, before stints consulting for Business Today and The Himalayan Times.
Rahul Kanwal, chief executive and editor-in-chief of NDTV, left little doubt about what Sundaram is expected to deliver. “The assignment desk is where a newsroom’s intent becomes action,” he said. “Rajesh brings a rare combination of field experience and leadership in building news operations at scale.”
Sundaram has reported from across India and the world, covering elections, civil conflicts, the aftermath of the 9/11 attacks and the 2008 US presidential election.
At NDTV Profit, he will lead the assignment desk, driving editorial coordination and real-time response across markets and breaking developments. For a business news network sharpening its focus on speed and multi-platform delivery, it has hired a man who has built newsrooms from scratch on three continents. The assignment desk is in good hands.
