News Broadcasting
Mogae launches mobile couponing ecosystem
MUMBAI: Mogae Media today announced that its MoCoupons business vertical has signed up over 2000 grocers and general merchants in Delhi in its very first month of operation. MoCoupons is Mogae’s mobile couponing ecosystem by which mobile subscribers receive discounts. Hitherto, while mobile discount coupons could be originated by different brands, the encashing of the discount, or the offer was limited to company owned outlets which are very few in numbers.
MoCoupons is a major step forward in the last yard connectivity between consumers and brands,” says Tanya Goyal, Executive Director, Mogae Media. “We at Mogae have invested a lot of time and money in creating an end-to-end solution for FMCG brands which have a large number of retail outlets that they need to reach across dispersed geographies. We can now target not only the desired customer profile for FMCG companies, but more importantly fulfil the redemption of the coupons through on-ground tie-ups with the local kiryana stores”.
The MoCoupons couponing system not only serves, tracks, validates and encashes coupons delivered on the mobile to consumers, but also gratifies the trade in one complete transaction loop. The entire system has been developed in-house by Mogae Digital, the sister company of Mogae Media.
“We have a large field force out in Delhi signing up grocers, general merchants and OTC pharmacies. In the first month we have crossed 2000 signups. We are currently testing the coupons of two of our partner FMCG companies. In the month of September we will cross 4000-5000 signups in Delhi and NCR,” adds Tanya Goyal.
Mogae Media plans to cover all the metros by end of 2013. In the next 12 months thereafter, MoCoupons will extend to top 20 cities across India.
Mogae Media, co-promoted by Sandeep and Tanya Goyal, former India JV partners of Dentsu, raised Rs 100 crores in private equity earlier this year from Multiples. Mogae Media are the sole and exclusive partners of India’s largest telecom operator, Airtel for mobile monetization. Today Mogae Media handles over 120 brands for mAdvertising.
News Broadcasting
News18 hosts Tamil Nadu town hall ahead of 2026 polls
MK Stalin headlines ‘Next Big Leap’ event from 10am on 23 February in Chennai with leaders and icons.
MUMBAI: Tamil Nadu’s political pot is simmering and News18’s town hall is stirring it up just in time for the 2026 assembly elections boilover. Set for 23 February from 10am onwards in Chennai, the News18 Network Town Hall gathers heavyweights under the banner ‘The Next Big Leap for Tamil Nadu’ to dissect the state’s political pulse, economic edge, and cultural clout. With the 234-seat assembly contest looming as a fiercely competitive showdown, the event spotlights how Tamil Nadu’s identity-driven politics and engaged voters continue to ripple across national debates.
Chief minister MK Stalin leads the charge with a keynote on the theme, sketching his government’s blueprint for governance, development, and staying power pre-polls. Deputy Chief Minister Udhayanidhi Stalin chimes in on ‘Voices, Vision & Way Forward’, unpacking generational shifts and fresh narratives. From the opposition corner, AIADMK general secretary Edappadi K Palaniswami tackles ‘Baton Change at the Ballot?’, floating alternatives to the status quo.
Economic vibes get a nudge from industries minister TRB Rajaa on ‘Investment Story Intact?’, probing the state’s draw for big bucks. BJP’s K Annamalai dives into ‘People, Trust & Political Ideology’, positioning his party in the Dravidian-dominated turf. IT Minister Palanivel ThiagaRajan explores ‘Code, Capacity & Citizenship’, on tech’s role in citizen-focused services. TVK’s KG Arunraj questions if ‘Winds of Change are Possible’ in this pattern-prone state.
A panel on innovation features IIT Madras director Prof V Kamakoti, M&M’s Velusamy R, and Electronic Industries Association’s Dr Sasikumar Gendham, musing how AI and knowledge hubs are remaking opportunities. AICC’s Praveen Chakravarty weighs ‘Power Sharing vs Principles’, while former Governor Tamilisai Soundararajan joins the fray. Culture gets its due with composer Anirudh Ravichander on ‘Tamil Music for the World’.
CNN-News18, editorial affairs director Rahul Shivshankar noted, “The News18 Network Tamil Nadu Town Hall… reflects our core editorial focus, to capture the political mood of the state and spotlight the ideas that will shape the next phase of governance and growth.”
Network18, CEO of English & business news Smriti Mehra added, “As Tamil Nadu moves closer to a defining electoral moment… we see it as our responsibility to drive informed and meaningful conversations.”
Network18 managing editor for South, Vivek Narayan said, “The News18 Network Townhall in Tamil Nadu is designed as a platform where policy, politics and public interest intersect.”
Backed by associate partners Tata Motors Commercial Vehicles and Reliance Industries, the live event streams on CNN-News18, News18 Tamil, CTV, and Youtube from 10am on 23 February perfect for catching the sparks, even if you’re not knee-deep in Dravidian drama.
