News Broadcasting
“Mission 10000km, an initiative by YAMAHA & ZEE MEDIA Corp. Ltd”
MUMBAI: With the open roads constantly beckoning, and the ever-growing presence of passionate bikers in India, Yamaha and Zeegnition brings to them all, the ultimate biker experience with Mission 10000Km on the Yamaha FZ- FI Version 2.0.
Yamaha’s message to all bikers is clear and a truly encouraging sign of the times, and places importance on the discovery of India as well.
The concept for the initiative is idyllic, being grounded in personal experiences and self discovery across the country, rather than competition or a race format.
Yamaha and ZEEGNITION are fostering the community of biking to share how the roads and horizon inspire us all.
Speaking about this unique initiative, Adil Jal Darukhanawala, Editor in Chief, ZEEGNITION, ZMCL stated, “ZEEGNITION is a brand that is spread across mediums including print, television and the internet. Our 360 degree approach to providing the latest information on the automotive world revolves around the ethos of reaching out and making a definitive statement. Conceived in the same vein of thought, Mission 10000km is a holistic expedition in which the participants will embark on a journey of self-discovery aboard the Yamaha FZ-FI Version 2.0. It’s an opportunity that is bound to have a lasting effect on each participant as they set out to take on this fun, yet grueling trip of epic proportions while discovering India in the process astride a Yamaha.”
Mr. Roy Kurian, Vice President, Yamaha Motor India Sales Pvt. Ltd said, “Mission 10000km is an initiative to encourage safe and congenial bike riding across the nation with a theme of ‘Discovering a whole new India in its truest form’. The official vehicle for this ride is our recently launched, fuel injected ‘Yamaha FZ FI Version 2.0’ featuring our new technology concept called ‘Blue Core’ which stands for fun riding and economy. We are certain that our riders will have an experience of a lifetime on this amazing journey through India, discovering and exploring the many diverse cultures our country has to offer. I am sure by the end of this journey each one of them will have many stories to share for a lifetime.”
Promoted by Yamaha’s , Brand Ambassador John Abraham, the bikers have to ride 10,000 kilometers as two teams, starting in the North (New Delhi)with the flag off slated for 2nd Week of September, and then each travel via East and West routes respectively towards the South (Chennai) as the final checkpoint.
The Yamaha FZ FI Version 2.0 is the bike for this expedition. It has an LCD console, along with an engine built on Blue Core technology concept, and advanced fuel injection. The split tandem seats, newer mid muffler, and monocross suspension are touted to provide a much smoother and friendly ride too.
Overall, the bike comes, with improved cornering, smoother passing, fuel efficiency, and long ride comfort for both, rider and pillion passenger.
Mission 10000Km is for the riders who want the free ride of a lifetime, if that’s you, log on to www.mission10000km.com . For more information, visit www.facebook.com/mission10000km.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
