GECs
MCCS picks up rich haul of 9 metals – 5 Golds, 3 Silver & 1 Bronze
Mumbai, June 28, 2006: The glittering PROMAX&BDA Awards function held at New York provided a rich haul of metals for MCCS (Media Content & Communications Services), which broadcasts STAR News, India’s first homegrown news channel, and STAR Ananda, India’s first 24-hour national Bengali news channel.
4 BDA GOLDS – MCCS won BDA Golds in the Best Image promo category for the STAR Ananda launch promo; in the Best Special Events promo category for the STAR News election special Kya Banega Muhyamantri promo; and in the On-air illustration category for Factoid-Right to Information. Besides, these 3 Golds, MCCS won a further BDA Gold in the Open category for STAR News special series Ek Shahar Ho Sapno Ka.
3 BDA SILVERS – Meanwhile, STAR News election special Kaun Banega Mukhyamantri won Silver for Special Events promo, and the STAR Ananda Teaser won silver in the ID category. The avidly watched STAR News sports programme series, Match Ke Mujrim, also notched Silver for Topical Promo.
Category Programme Channel Promax / BDA Award
1 Art Direction & Design: Image Promo Ananda Launch Promo STAR Ananda BDA Gold
2 Art Direction & Design: Special Events Promo Kya Banega Mukhyamantri STAR News BDA Gold
3 On-Air Illustration Factoid – Right to Information STAR News BDA Gold
4 Open Ek Shahar Ho Sapno Ka STAR News BDA Gold
5 News Campaign using one or more media Match Ke Mujrim STAR News Promax Gold
6 Art Direction & Design: Special Events Promo Kaun Banega Mukhyamantri STAR News BDA Silver
7 ID STAR Ananda Teaser STAR Ananda BDA Silver
8 Art Direction & Design: Topical Promo Match Ke Mujrim STAR News BDA Silver
9 Open Kaun Banega Mukhyamantri STAR News BDA Bronze
1 BDA BRONZE – Kaun Banega Mukhyamantri won Bronze in the Open Category. BDA is the world’s leading association of designers involved in all aspects of electronic design for the broadcast, broadband, and multimedia world. The BDA World Gold Awards are in recognition of design excellence in electronic design.
1 PROMAX GOLD – Match Ke Mujrim was again the recipient of an award, this time a Promax Gold for the Best News Programme campaign using one or more media. PROMAX is the world’s premier association of promotion and marketing professionals in electronic media – those responsible for building audiences and revenues for their organizations. The Promax World Gold awards are in universal recognition of such marketing contributions.
In the Indian participation, MCCS have outshone all other news networks, whether entertainment or news, with a haul of 5 Golds! This recognition is only further endorsement to the People’s Channel’s pursuit of excellence.
Promax/BDA is the worldwide association of entertainment marketers, promoters and designers, representing more than 500 television stations and all major broadcast and cable networks from the U. S. as well as more than 3,000 individual members in 70 countries.
ABOUT MCCS
Media Content & Communications Services India Pvt. Ltd. (MCCS) broadcasts STAR News, India’s first homegrown news channel, and STAR Ananda, India’s first 24-hour national Bengali news channel. MCCS is a 74:26 joint venture between ABP TV – a 100% subsidiary of ABP Pvt. Ltd., and STAR News Broadcasting Ltd., wholly-owned subsidiary of the STAR Group; two of the biggest brands in Indian media. Living up to its motto of “Aapko Rakhe Aagey”, STAR News is a people’s channel that focuses on relevant news in a cutting-edge format. Since its conception, the Channel has grown to command a viewership of over 20 million Indian homes and is the first and only Global Indian News Channel. In June 2005, MCCS launched another first, STAR Ananda, which immediately set a benchmark with its diverse, yet incisive news coverage. Introducing a paradigm shift in the broadcast of regional language news, STAR Ananda continues to consolidate, reaching out to over two and a half million discerning viewers.
For further information, please contact:
Navin Tauro / Swati Sundareswaran / Daylon D’Cruz
Vaishnavi Corporate Communications
Tel: 022 6656 8787 / Fax: 022 6656 8788
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
