Movie Channels
MAX2 amasses love for good movies through #isupportgoodmovies
MUMBAI: MAX2, the second Hindi movie channel from the stable of India’s leading television network, Multi Screen Media (MSM) has launched its digital campaign #isupportgoodmovies. With a differentiated brand positioning of ‘Jab dekho tab naya’, the channel believes in keeping the spirit of timeless, good movies, alive. The digital campaign movement is an effort to celebrate the magic of iconic films.
The objective of the channel’s digital campaign was not only to appeal to the needs of the discerning Indian audience who appreciate rich Indian cinema, but to inspire newer audiences to recognize, appreciate, and admire what went into creating them, as well. The campaign on Twitter and Facebook has garnered support from not only savvy social media influencers, but a good fan following who wanted to see iconic films brought back to life on television screens.
As part of this exciting movement, tweets were exchanged to stoke the need using #BringBackGoodMovies, turning into a huge sensation on Twitter. To sustain the buzz around this campaign promotion, the conversation transitioned to #IsupportGoodMovies, which became a trending subject on Twitter. With almost 6000 mentions between #BringBackGoodMovies and #ISupportGoodMovies, the movement gained new followers on Twitter in just a span of 6 days. A dynamic cover photo app which showcases the pictures of the good movie supporters has added momentum to this movement. It got people talking about movies like never before, ushering the need to see great cinema.
Commenting on the launch of the channel’s digital campaign, Vaishali Sharma, VP Marketing, MAX2 said, “There are several people on social media platforms who love and cherish iconic films and our digital campaign brings together like minded individuals with a common love for such timeless cinema. We as a channel wanted to establish that emotional connect with our viewers and our campaign helps people to profess their love for movies in the digital space.”
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
