GECs
Main Kuch Bhi Kar Sakti Hoon introduces new vocabulary on family planning
MUMBAI: Population Foundation of India’s TV show Main Kuch Bhi Kar Sakti Hoon has introduced a new vocabulary for people to talk about difficult and taboo topics like family planning and contraception. The “Mast Pitara” or the Carefree treasure chest denotes the basket of contraceptives available for couples to delay or space births. It changes family planning messages often associated with embarrassment or clinical detachment into a way of life, closely interlinked with a loving relation between couples.
The ‘mast pitara’ in Main Kuch Bhi Kar Sakti Hoon especially emphasises on temporary methods of contraception including oral contraceptive pills, injectables, condoms, and intrauterine devices. Government data shows that in India, the burden of family planning falls on women with female sterilisations comprising over 75% of the modern contraceptive methods used. opting for as a means of family planning. By popularising the various options available to couples, the Mast Pitara demonstrates how couples can be mast or without worry by adopting a contraceptive method most suited to them.
Population Foundation of India Executive Director Poonam Muttreja said, “For a society that considers sex and contraception to be taboo topics, the Mast Pitara is a means for people to engage openly in conversations about family planning, and not feel embarassed to seek proper health information from service providers.”
The show Main Kuch Bhi Kar Sakti Hoon is an initiative by the Population Foundation of India to increase awareness and change behaviours among people on family planning and women’s empowerment issues. Apart from the television programme that follows the entertainment education approach, the show also has extensions on an Interactive Voice Response System, community radio, digital media and on-ground outreach.
Main Kuch Bhi Kar Sakti Hoon revolves around the inspiring journey of Dr. Sneha Mathur, a young doctor, who leaves behind her lucrative career in Mumbai and decides to work in her village. The show has proven to be one of the flagship programmes on the national broadcaster with several repeat telecasts, dubbed and telecast in 13 Indian languages and aired on 216 AIR stations across the country. Season 3 of the show has been produced with support from REC Foundation and Bill & Melinda Gates Foundation.
Population Foundation of India (PFI) is a national NGO, which promotes and advocates for the effective formulation and implementation of gender sensitive population, health and development strategies and policies. PFI addresses population issues within the larger discourse of empowering women and men, so that they are able to take informed decisions related to their fertility, health and well-being.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
