Kids
Little Singham propagates the importance of Self Defence in Discovery Kids’ school contact Program titled ‘Little Singham Squad’
MUMBAI: Discovery Kids, India’s fastest growing kids channel, announced the launch of an all India School Contact program titled “Little Singham Squad” targeting more than 500+ schools in 11 cities across the country. Little Singham animation series, inspired by ‘Singham’, one of Bollywood’s biggest blockbusters and mentored by ace director Rohit Shetty, has in a short span garnered unprecedented traction across the country. Little Singham, as a part of the school contact program, will sensitize young minds about the importance of self-defense. The initiative has garnered support from marquee advertisers including Dabur, Cipla, Unicharm, Dettol, and Gulf Oil.
As a part of the special contact initiative, Discovery Kids will showcase a specially created movie offering practical tips to children to handle difficult day to day situations such as a powerful elder grabbing a young one et al. The aim is to make the child more aware about the situations that can arise and offer a guidance towards a plausible solution.
Vikram Tanna, Head of Advertising Sales, Discovery Communications India, said, “This special school contact program will work towards enlightening young minds about learning practical ways to defending themselves in the hour of need. Little Singham is an inspiration to young children – he is brave, intelligent, responsible, patriotic, honest and is an agent of change. We want our audiences to imbibe these positive traits of Little Singham and join the Little Singham Squad.”
Talking about the activity, Harkawal Singh, Marketing Head- Oral Care, Dabur India Ltd, said, "Dabur is committed to its motto of being dedicated to the health & wellbeing of every household. Oral hygiene is an important part of being fit & healthy. If you look after your body and your eating habits, it's also equally important to look after your basic oral and dental hygiene. However, brushing your teeth is generally seen as a mundane and routine activity. So, there's a need to educate consumers about oral-care and its impact on overall well-being. With this initiative, Dabur has taken the onus of promoting oral hygiene among school kids."
"Immuno Boosters by Cipla Health is proud to partner with Discovery Kids in their School Contact Program. It allows the brand the opportunity to strengthen our connect with kids by educating them about the importance of 'Suraksha and immunity' via a much-loved character like Little Singham. We are sure that through the engaging content that the teams have built, kids will be more mindful of their nutrition and learn various ways to improve their own immunity," said, Ketan Mohile, Category Director (Kids Nutrition Category), Cipla.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
