News Broadcasting
Ketchum Sampark Launches Knowledge Studio to Offer Content & Thought Leadership Solutions in India
August 20th, 2013, Mumbai: Ketchum Sampark, the Indian network of global communications firm Ketchum, today announced the launch of its new division “Knowledge Studio” to provide Research, Content and Thought Leadership services for Indian and Transnational Corporates. The Knowledge Studio will complement Ketchum Sampark’s Public Relations offerings to clients with thought leadership-led content and serve as an important growth driver especially in the ever-evolving online and digital reputation space.
Jon Higgins, Senior Partner and CEO, International, Ketchum, said, “India is one of our most promising and key growth markets. We believe in continsuously providing our customers solutions and offerings that significantly add value to their business. Knowledge Studio is a great example of that value-added service offering.”
Ketchum Sampark, through Knowledge Studio, will also look at bringing its global Thought Leadership and Content offerings to its Indian clients in the near future. Similarly, Knowledge Studio will explore opportunities to service Ketchum’s businesses and customers in other parts of the world.
Announcing the launch of Knowledge Studio, Bela Rajan, Founder and Director, Ketchum Sampark, said, “The Knowledge Studio will help in strengthening our expertise and building significant insights into knowledge-led content solutions for our clients. We see strategic synergy in offering our clients value-added services in the thought leadership and content space along with integrated design and software solutions. I believe the Knowledge Studio team will help us deliver new ideas and enhance client value in the new-age digital reputation arena.”
Biswadeep Gupta, President, Knowledge Studio, and Partner, Ketchum Sampark, will drive the content business. Previously, Biswadeep was the founder and CEO of Riteverses.
Commenting on this move, Biswadeep said, “Going ahead, content will be a key differentiator globally for consumer and other stakeholder outreach programs, especially in the online space. We see a genuine opportunity to partner customers in building Thought Leadership content solutions for our clients at Ketchum Sampark and also continue to build and service existing and new customers.”
Ketchum Sampark has been a strategic advisor and public relations counsel to some of the most reputed local and global brands in India for the past two decades. It is known for its strategic advisory, deep client relationships and the finest professional leadership team. The Knowledge Studio team has partnered with some of the most respected Indian and global corporate brands in building their online and reputation content solutions.
News Broadcasting
Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
