English Entertainment
It’s #OneLastTime to catch up with Game of Thrones on Star World!
MUMBAI: One of the most popular shows in the history of world television, Game of Thrones returns for its final season this year. This is not just the time when fans of the show are ecstatic, but also when non-fans are surrounded with Game of Thrones conversation – while commuting to work, at office near the coffee machine, back at home, on social media, among friends and just about everywhere!
‘Crows stabbed a man for the watch. Littlefinger threatened the hand!’ Clueless when you hear these words? Then this campaign is definitely for you!
Game of Thrones is a universe in itself. And non-fans are unequivocally left confused when exposed to this universe.
Keeping this insight in mind, Star World, India’s leading English Entertainment channel introduces to Indian viewers – #OneLastTime, a campaign that allows its audiences to join in with the rest of the world for some heady banter because there simply is no better time than now!
Conceptualized, written and directed by the in house creative team, the campaign promos show an interesting interplay between fans of the iconic show and the non-fans. As fans talk passionately about plot twists, non-fans are shown completely lost as they cannot visualize the Game of Thrones universe for what it is. The promos then culminate issuing the most important message of all – #OneLastTime.
With #OneLastTime, Star World urges fans as well as non-fans to catch up with Seasons 1-7 before the premiere of its last and ultimate Season 8!
7 weeks, 7 seasons – that’s the Star World promise. Everyone can catch up with one season every week from Sunday to Thursday, starting February 24th. Or just binge-watch the entire season as part of a midnight binge session every Friday and Saturday. What’s more, viewers can also catch ‘Inside Game of Thrones’, a one hour exclusive behind-the-scene episode on Sundays at 8PM. All of this culminating in the most awaited Season 8 on Star World and Star World HD.
With a robust 360 degree campaign rollout across on-air, print and social media, Star World is set to get fans and non-fans together.
Littlefinger was right after all – Chaos IS a ladder. And amid all the chaos of the ice wall-sized Season 8 premiere coming up in April, Star World lends a ladder for all things GOT.
English Entertainment
ZEE5 UK partners Narrative Entertainment to add UK channels
Six FAST channels added as platform sharpens hybrid play in Britain
LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.
The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.
The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.
“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”
Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”
ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.
The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.
As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.
