GECs
IQIYI CCO Ma Dong to deliver keynote at Asia TV Forum & Market and ScreenSingapore
MUMBAI: Asia TV Forum & Market (ATF), Asia’s leading entertainment content market announces today that Baidu’s IQIYI chief content officer Ma Dong, will deliver an Asia Media Keynote speech “Digital China: The New Storyteller – IQIYI” on 9 December 2014.
For the third consecutive year, ATF 2014 will be held in conjunction with ScreenSingapore 2014. The four-day conference programme will take place from 9 to 12 December 2014 at Marina Bay Sands Expo and Convention Centre in Singapore. ATF earlier announced a power-packed line up of international speakers including Alon Shtruzman, CEO, Keshet International (Israel), Tom Beattie, Head of Animation and Children’s Programming for Tiger Aspect Productions (United Kingdom) and Nicholas Wodtke, Vice President, Media Solution Centre, Samsung Electronics (Southeast Asia & Oceania).
IQIYI in China’s digital content market
With over 450 million internet users and a growing middle class in China boosting its business, IQIYI, has grown from strength to strength to now become one of the country’s leading online television and movie portal. To further cement its leadership position in the rapidly growing China online film and TV market, the Baidu subsidiary plans to step up its efforts in 2015, making seven local films, one Hollywood film and producing 500 (15,000 hours) internet dramas. The company is looking to spend at least 300 million yuan to produce its own content.
At the ATF conference, Ma Dong’s session on “Digital China: The New Storyteller – IQIYI”, will see him share about IQIYI’s position in China’s digital world, and the company’s journey to success.
He said, “IQIYI has grown steadily over the years, and our achievements attest to the strategic thinking and foresight of various leaders within the company. We are very pleased with our success, and look forward to further expansion in the years ahead. I am excited about sharing IQIYI’s successes and the story behind our progress at ATF, and certainly hope that conference delegates will find these insights valuable for their businesses.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
