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Interactive television introduces product experience to promote Vanish in India

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Mumbai, August 29, Interactive Television – pioneers and market leader in the rapidly expanding movie marketing industry, have introduced “product experience” concept for brand promotions for their client Reckitt Benckiser.

For Reckitt Benckiser – Interactive has planned a series of promotional activities for “Vanish”, a stain remover across 10 different cities in Andhra Pradesh such as Hyderabad, Vishakhapatnam, Vijaywada, Warangal, Guntur, Tirupati, Cuddapah, Nellore, Kurnool, and Kakinada. The promotion kicked off around August and is scheduled to run until 15th September 2005.

As a part of the promotion, Interactive has organized “Vanish Challenge” in 37 theatres like RK35 and Sangeet in Hyderabad, Sri Venkateshwara and Jyothi in Vishakhapatnam, and Alankar in Vijaywada to name a few. The aim of this exhilarating promotion, is to give the audience the first hand experience of the product where the promoters will stain a piece of cloth with eggs, sauces, tea etc. The teams will then demonstrate the “Vanish challenge” on the spot. The activity aims to physically demonstrate the brand proposition of “getting rid of the thoughest of stains”, to its target audience.

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The promotion aims to build brand recall, reinstate the brand claim, and use the captive nature of the medium to create maximum impact. The promotion also includes screening the product commercials during the film.

According to Mr. Ajay Mehta, Director, Interactive Television, “Innovative branding helps not only to capture the minds of the target audience but also helps to increase non traditional form of advertising. We designed this launch activity to add product credibility and to give customers an on the spot feel of the brand. This promotion has been a stupendous success where we have managed to demonstrate the product to more than 4000 people and we expect a number of them to convert into active brand users. Door to door marketing is old fashioned now and to create a niche for FMCG products, real time experience is convincing and exciting to customers”.

On Interactive Television: A seven-year old company with national presence. Offices in Delhi, Bombay, Bangalore, Calcutta, Hyderabad, Chennai. Interactive’s total capitalized billings was Rs. 32 Cr. in the year 2004-2005

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The services offered to its clients range from Sponsorship of films, Film Festivals (Urban & Rural), Ticketed film promotions, In-film branding, In-theater branding, special screenings and Premieres. Interactive has been responsible for immense value adds to promotions for corporate like Samsung, HLL, Maruti, ITC Foods, HLL, SAB, UB, Reckitt Benckiser, Hutch, Start Movies, Zee Cinema, Aviva, ABN Amro, ICICI, ESPN, Godrej, Spice Telecom, Hero Honda, Seagram, GPI, Coca-Cola, Nestle, Dabur, BPL, LG, Perfetti, Bacardi, Eveready…

For further details contact:

Shalini Gupta / Richa Adhikari
Enterprise Public Relations
Tel: 26526826-29
Telefax: 26515681

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MAM

Bali Travel Insurance for Animal Bite Incidents: Is There Really Coverage?

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Bali is full of memorable moments, and some of them involve animals. Temple monkeys tug at bags, beach dogs nap near sunbeds, and cats wander into cafés like they own the place. Most interactions are harmless, but a bite or scratch can change the day quickly, because you may need immediate medical care and follow-up treatment. This is where Bali travel insurance becomes more than a box to tick.

In this article, you will explore whether animal bite treatment is insured, the exclusions, and the steps to claim easily in Bali.

Why Animal Bites in Bali Need Special Attention

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Bites are not only about the visible wound. Insurers and doctors both treat them as medical events that can pose an infection risk, especially when the bite breaks the skin.

A scratch that looks small in the moment can still lead to:

●    A doctor’s examination and wound cleaning  
●    Medicines and dressings  
●    Follow-up consultations if the doctor advises observation or further care

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From an insurance perspective, this matters because claims are usually assessed on medical necessity and documentation, not on how dramatic the injury appears in a photo.

How International Travel Insurance Looks at an Animal Bite

Most travel policies are built around emergency medical expenses for unexpected illness or accidental injury abroad. A bite or scratch usually fits the accidental injury bucket, but coverage is rarely blanket.

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In many plans, the following may be considered if a doctor prescribes them and bills and medical notes support them:

●    Consultation and outpatient treatment  
●    Emergency care and procedures, such as wound dressing or stitches, if clinically required  
●    Prescribed medicines and investigations  
●    Hospitalisation if the treating doctor confirms it is needed

Common Reasons Claims Get Reduced or Rejected

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This is the part travellers often miss. Insurers usually do not deny claims because an animal was involved. Claims become difficult when the event looks avoidable, the reporting is delayed, or the paperwork is weak.

Avoidable-Risk Situations Insurers Scrutinise

Policies commonly exclude or limit claims linked to unsafe conduct or preventable exposure. For animal bites, scrutiny may increase if the incident appears connected to:

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●    Provoking, feeding, or trying to handle wild animals  
●    Ignoring warning signs at tourist spots  
●    Being intoxicated at the time of the incident  
●    Activities that a policy lists as excluded or restricted

The takeaway is simple: if your own description sounds like a risky choice rather than a sudden accident, the insurer may challenge it.

Delays, Missing Papers, and Policy Conditions

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Even when your incident is genuinely accidental, claims can still stall due to basics such as:

●    Not informing the insurer or assistance partner within the required time  
●    Missing itemised bills, prescriptions, or clinical notes  
●    No proof of travel dates or passport entry details when requested  
●    Submitting only pharmacy slips without a doctor’s consultation record

International travel insurance is paperwork-driven. If you document it well, you reduce the chance of avoidable back-and-forth.

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What to Do If You Are Bitten or Scratched in Bali

Your health comes first, always. But a few sensible steps can protect your recovery and keep your insurance file clean.

Medical Steps That Help You and Your Claim

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Act fast, stay calm, and get proper care before worrying about bills.

●    Clean the wound promptly and seek medical care, even if it seems minor  
●    Follow the doctor’s advice, including follow-ups if recommended  
●    Avoid self-medicating in place of a clinical assessment, because insurers often ask for a doctor’s report

Claim Notes and Documents to Collect

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Keep these handy; they’ll save time and avoid follow-up questions later.

●    Doctor’s notes that mention the nature of injury, treatment given, and advised next steps  
●    Prescriptions and pharmacy invoices  
●    Itemised hospital or clinic bills  
●    A brief written note of where and when it happened, while it is still fresh in your mind

Final Word

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Animal bites in Bali are not rare, and they are not always dramatic, which is exactly why travellers underestimate them. Many travel policies can cover bite-related medical treatment when it is accidental and medically necessary, but the outcome depends on your policy terms and the quality of your documentation. If you buy cover thoughtfully, keep the assistance number handy, and respond sensibly if an incident happens, you give yourself the best chance of both good medical care and a smoother claim experience.  
 

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