News Broadcasting
Indias No.1 English movie channel turns 3
MUMBAI: MOVIES NOW, India’s first High Definition English Movie channel celebrates its 3rd anniversary this Thursday- 19th December 2013. In just three years the channel has soared to be the most popular English Movie Channel catering to Urban Affluent Audiences across the country.
An unbeatable viewing experience with Stunning Pictures in 1080i and Awesome 5.1 Digital Surround sound, a spectacular line up of the most popular blockbusters and massive reach has made MOVIES NOW the No. 1 choice of viewers. MOVIES NOW enjoys the Highest Time spent in the category and according to a recently conducted IPSOS study has emerged as the No.1 recommended channel, No.1 channel viewed by family and loved ones and the channel with the highest satisfaction scores.
Ajay Trigunayat, CEO of English Channels, Times Television Network said, “MOVIES NOW strives to serve the best audio – visual experience to viewers with the choicest titles, state of the art technology, playout & phenomenal performance. We are ecstatic that we have received an overwhelming response from consumers and advertisers alike. The viewer response on the social and digital platforms is incredible as well as the number with regards to time spent has proved that the audience has taken to us with open arms and that MOVIES NOW is proving to be a strong media vehicle to reach out to urban consumers.
The channel has always stayed ahead of the curve with its stellar presentation style and superlative content. The channel boasts of over 500 titles in just three years! Franchises like Star Wars, Shaolin Masters, Rocky, James Bond, Charlie Chaplin, Final Destination, Anaconda, Oceans series, X-Men etc along with exclusive premiers featuring titles like The Grey, Unknown, Dead Man Down, Tai Chi Zero and the Kick amongst many others continue to enthral consumers and advertisers alike.
The channel has grown tremendously in the last 3 years and has associated with over 1000+ brands and over 400+ advertisers.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
