MAM
Cannes Lions Day 2: A Gold for Dentsu Creative, Byju’s & DDB Mudra win 2 Silvers
Mumbai: The Indian contingent carried forward its winning act into Day two, clinching three more Lions- a Gold and two Silvers, taking its metal tally to 10. Vice Media’s ‘The Unfiltered History Tour’ created by Dentsu Webchutney (now Dentsu Creative) added one more feather to its cap by winning a Gold Lion in the Digital Craft category under the Personalised Storytelling & Experience subcategory.
DDB Mudra picked up a Silver for ‘A Silent Frown’ – a book on the untold story of Charlie Chaplin – created for the Charlie Chaplin Foundation in the Industry Craft category under the Print & Publishing subcategory.
The second silver came for BYJUS in the Entertainment Lions category under the Talent: Film, Series & Audio subcategory for its ‘Master Ji’ campaign created in-house by the brand and produced by Dora Digs Mumbai.
Cannes Lions announced its second day of winners in the Industry Craft Lions, Digital Craft Lions, Film Craft Lions, Design Lions, Entertainment Lions, Entertainment Lions For Music and Entertainment Lions for Sport categories in a live awards show in Cannes, France.
Furthermore, India’s shortlist tally increased to 57 with 20 additional shortlists across Brand Experience & Activation (10), Creative Business Transformation (1), Creative Commerce (4), Mobile (4), and Creative Effectiveness (1).
Reacting to the Gold win, Dentsu Creative CEO India Amit Wadhwa said, “It has been a fantabulous Day 2 at Cannes Lions. After an exciting start with a Grand Prix, 1 Silver, and 2 Bronze, we are ecstatic to add a Gold to our kitty. This is indeed a mesmerising experience. A big, big thank you to all our ex and present teammates for making this happen. It has indeed been a breathtaking miracle. Also, my deepest gratitude to everyone who has held their faith in our teams and work. Thank you!”
Dentsu Creative group chief creative officer India Ajay Gahlaut added, “After the Grand Prix yesterday, the Gold today comes as yet another validation of the quality of the Unfiltered History Tour campaign. Winning against fantastic campaigns from around the world is a great feeling. While we are extremely grateful for the recognition that our campaign has received so far at the Cannes Lions, we are hungry for more!”
Byju’s vice president –Brand and Creative Strategy Vineet Singh said on the win, “It’s a proud milestone for us at BYJU’S. The ‘Master Ji’ campaign is a testament to BYJU’S belief in creating and driving meaningful messaging to connect with its audience. We are extremely grateful for everyone who supported us in achieving this dream run and kudos to our brilliant in-house team for ideating and executing the film so beautifully.”
Sharing his thoughts, DDB Mudra Group chief creative officer Rahul Mathew said, “A Silent Frown is a tribute to the man who regaled us all with his craft. And to be awarded for the craft of the book is quite poetic.”
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
