English Entertainment
Sony Pix strengthens lineup in partnership with SPE, Warner Bros & NBC Universal
Mumbai: Sony Pix has partnered with Sony Pictures Entertainment along with continued support of Warner Brothers and NBC Universal to announce their upcoming programming lineup. This includes titles like “Shazam,” “Spiderman,” “Lord of the Rings,” “My Best Friend’s Wedding,” “Sleepless in Seattle,” “Resident Evil,” and “Insidious.”
The channel’s constant innovation in terms of content has garnered a great response from the viewers,” said the statement. In 2021, the channel introduced properties such as ‘Pix Triple treat,’ ‘Mega Pixathon,’ ‘Twice is Nice,’ and a slew of Indian television premieres to woo audiences. The channel is planning to introduce a new property titled ‘Love Stories on Pix’ that will help viewers enjoy romantic films in the comfort of their homes.
Sony Pix has secured top rank in terms of viewership both SD and HD platforms in its category and is also the leader in the primetime slot of 1900-2400 hours according to Broadcast Audience Research Council (Barc) data (Source: Barc, TG – 15-40 AB, Market – 10L+, Period – Wk 51’21 – Wk 2’22)
“In our constant endeavor to bring the best to our viewers, this year we will see movies from Hollywood’s best studios like Sony Pictures Entertainment, Warner Brothers and NBC Universal on Sony PIX,” said Sony Pictures Networks’ chief marketing officer and business head – English cluster and Sony Aath Tushar Shah. “We are delighted to partner with these studios once again and look forward to yet another fulfilling year ahead.”
English Entertainment
Ellison takes his Paramount-Warner Bros case straight to theater owners
The Skydance chief goes to CinemaCon with promises and a skeptical crowd waiting
CALIFORNIA: David Ellison strode into a room packed with thousands of cinema owners and executives at CinemaCon in Las Vegas on Thursday and did something rather bold: he looked them in the eye and asked them to trust him.
The chief executive of Paramount Skydance vowed that his company would release a minimum of 30 films a year if regulators greenlight its proposed $110 billion acquisition of Warner Bros Discovery, a deal that has made theater owners deeply, and loudly, nervous.
“I wanted to look every single one of you in the eye and give you my word,” Ellison told the crowd. “Once we combine with Warner Bros, we are going to make a minimum of 30 films annually across both studios.”
It was a confident pitch. Whether it landed is another matter. Cinema operators have already called on regulators to block the deal, and scepticism in the room was hardly concealed.
Ellison pushed back by pointing to recent form. Paramount, born from the merger of Paramount Global and Skydance Media last August, plans to release 15 films this year, nearly double the eight it put out in 2025. Progress, he argued, was already underway.
He also threw theater owners a bone they have long been chasing: all films, he pledged, would run exclusively in cinemas for a minimum of 45 days, drawing applause from a crowd that has spent years fighting for exactly that commitment across the industry.
“People can speculate all they want,” Ellison said, “but I am standing here today telling you personally that you can count on our complete commitment. And we’ll show you we mean it.”
Fine words. The regulators, however, will have the last one.
