Online Content
‘India’s hunt for its Trendspotter’ has begun!
MUMBAI: India’s first online digital channel, Trendspotters.tv, has announced ‘India’s hunt for its Trendspotter’ – A Contest now live on Facebook & Twitter. Under this contest, you simply have to capture some unique trend setting phenomenon from your city and upload the image or video on the Trendspotters.tv fan page. This Pan India Contest entitles the trendspotter with maximum votes to win a grand prize of Rs. 1 Lakh. The last date to upload the happening trends is February 15, 2014.
Kunal Kishore Sinha, Founder, www.trendspotters.tv said, “‘India’s hunt for its Trendspotter’ Contest is our latest endeavour to creatively engage our viewers and further extend our Trendspotting team. There is something always trending around you and this is the perfect opportunity to update the trend lovers about it. Spotting the most exquisite trend from the world of fashion, entertainment, music and so on could entitle you to a Grand Prize.”
Participants have to simply register themselves, enter the details on the nature of one’s video/image and upload through Facebook or YouTube. Participants can upload more than one entry which will then appear in the Gallery. They can invite friends to vote for their entry and based on the votes received, their ranking will appear on the Leaderboard. They can keep a tab on the entries they have posted on My Profile.
The top ranking participant will not only win a cash Prize of Rs.1 lakh but also get a chance to become the Trendspotter for India’s first online digital channel for a year! Answering a question about an existing video of Trendspotters.tv in the Watch and Win segment can enable participants to win some exciting prizes daily!
Trendspotters.tv is giving eager enthusiasts with a streak for observing the quirky, the stylish, the extraordinary and the offbeat, the perfect platform to showcase their ability to spot a cool trend in their locality. Now everyone can become a Trendspotter!
This campaign has been activated in association with Digital Brand Partner BrandAppz.
MUMBAI: Reliance has tightened its grip on India’s fast-globalising content business, buying a 50.1 per cent stake in Oscar-winning Sikhya Entertainment as it hunts for stories that travel.
Reliance Strategic Business Ventures Limited, a wholly owned arm of Reliance Industries, acquired the majority stake in Sikhya Entertainment Private Limited on 3 February 2026 through a mix of primary and secondary transactions for an aggregate cash consideration of Rs 150 crore. The move strengthens Jio Studios, Reliance’s media and content unit, as it chases scale, intellectual property and international audiences.
Jio Studios has become an increasingly muscular backer of Indian cinema, pairing commercial instincts with creative bets. It has backed titles such as Dhurandhar, billed as the highest-grossing Indian film, Laapataa Ladies and the Stree franchise, and has positioned itself as a central player in India’s evolving content economy.
The tie-up marries Jio’s distribution heft and capital with Sikhya’s reputation for culturally rooted stories that resonate abroad. The two plan to co-create films and series for Indian and global viewers, blending Jio’s scale and long-term IP focus with Sikhya’s storytelling pedigree.
Founded by Guneet Monga Kapoor and Achin Jain, Sikhya has built an outsized global profile over the past decade. It remains the only Indian production house to have won both an Academy Award and multiple National Film Awards. Its Oscars came for Period. End of Sentence. and The Elephant Whisperers, both in the documentary short categories. Its National Award winners include Masaan (Hindi), Soorarai Pottru (Tamil) and Kathal (Hindi). Its wider slate spans The Lunchbox, Masaan, Pagglait, Kathal and Kill.
Just as important has been its focus on spotting new voices, backing debut and early-career film-makers, and leaning into performance-led stories. Sikhya has often punched above its weight, creating breakout moments for actors and directors while straddling languages and markets.
Jyoti Deshpande, president – Jio Studios (media and content business, RIL), framed the deal as a creator-first bet.
“Sikhya Entertainment has consistently delivered stories that are deeply Indian yet resonate globally. This association reflects our long-term belief in partnering with creators who combine creative excellence with cultural authenticity. Over the last seven years, Jio Studios has built a strong track record of producing and championing some of the most successful box office winners and critically acclaimed films alike, from the most recent phenomenon Dhurandhar to Stree 2 and Laapataa Ladies which went all the way to the Oscars. I have known Guneet for a very long time and really admire her fire and tenacity. We are delighted to partner with Guneet, Achin and the Sikhya Entertainment team and by combining their distinctive storytelling legacy with Jio Studios’ scale, distribution, creative prowess and global ambition, we aim to give Indian stories the platform and pathways to reach audiences around the world.”
Guneet Monga Kapoor and Achin Jain cast the partnership as fuel for independent cinema with bigger wings.
“We have always believed that stories have the power to connect people across cultures, geographies, and languages. At the heart of Sikhya’s work is a deep belief in storytelling and in the people who bring these stories to life. Over the past decade, we have collaborated with bold new directors, writers, actors, and exceptional creative teams who continue to push the boundaries of independent cinema with honesty and ambition. For independent producers like us, driven by dreams and the audacity to turn those ideas into reality, this journey has been deeply rewarding. Partnering with Jio Studios allows us to take these stories to audiences around the world, while empowering us to champion emerging talent from across the country, where stories exist in every fabric and every thread. Jyoti Deshpande’s commitment to innovation and her instinct for bold ideas and creative risk make this partnership especially exciting. Together, we celebrate a Rising India, confident in its voice, unapologetic in its stories, and ready to shape the next chapter of cinema.”
For Reliance, the message is clear: content is no longer just local entertainment but exportable culture. For Sikhya, it is independence with ballast. And for Indian cinema, the script is shifting—from chasing screens at home to commanding attention abroad. The next blockbuster, it seems, may also be a passport.
