News Broadcasting
India Today Group emerges as undisputed leader in digital viewership
Mumbai: The India Today Group, the nation’s leading multi-platform news medium, has once again surpassed its competitors, emerging as the top-ranked streaming video news platform in the Comscore VMX Multi-Platform, Reach (000), News/Information Category, Video Type: Content, March 2023, India report.
According to the Platform Report, the India Today Group achieved an unparalleled reach of 117 million, securing the coveted Number 1 position in the News/Information category.
This outstanding accomplishment is a testament to the Group’s unwavering dedication to innovation and serving its loyal viewership in the digital realm. By emphasising video content, capitalising on mobile technologies, and maintaining a robust social media presence across platforms such as YouTube, Facebook, Instagram, and Twitter, the India Today Group has solidified its position as a frontrunner.
India Today highlighted several significant events that captivated the nation in March.
These included Rahul Gandhi’s UK visit and speech in British Parliament raising controversy, 3 North East state assembly elections, the seizure and destruction of a staggering 9,298 kilograms of drugs in Bengaluru, and prime Minister Narendra Modi’s participation in the One World TB Summit garnered immense attention as he addressed the global community about the pressing issue of tuberculosis.
In addition, the preparations for the highly anticipated G20 summit were extensively covered, underlining India’s active involvement on the global stage. The Supreme Court made a noteworthy decision by refusing to entertain a plea challenging renaming Aurangabad as ‘Chhatrapati Sambhajinagar,’ directing the petitioner to approach the High Court.
News of the Enforcement Directorate arresting former Delhi deputy chief minister Manish Sisodia in connection with an excise policy case and Rahul Gandhi facing a significant setback as he was disqualified as a Member of Parliament and instructed to vacate his residence were major news events whose comprehensive coverage saw India Today bring out the best of its journalistic excellence and emerged as the unrivalled leader in digital viewership during the month of March.
In the Comscore VMX Multi-Platform Report, the India Today Group outshone its competitors by a significant margin, surpassing the reach of Network 18 (109 million) and ABP Network (101 million) by a substantial margin. The Group’s dominance in the News/Information category, filtered by streaming video, demonstrates its unparalleled popularity among viewers. The India Today Group’s multiplatform products have enjoyed resounding success, owing to its strengths in mobile accessibility, captivating video content, and an influential presence on social media platforms. By being the preferred brand on YouTube, Facebook, Instagram, and Twitter, the Group has established itself as a trusted source of news and information for millions of users.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
