GECs
India dikhayega dance ka naya tevar on &TV’s high fever
MUMBAI: The only validation of a great dancer is the passion with which he or she performs and when two such passionate individuals come together, they create pure magic! With this thought,&TV is all set to present a brand-new, first-of-its-kind dance reality show, High Fever…Dance Ka NayaTevar, that will bring forth exceptional dancing jodis from across the nation who will set the stage on fire! The show will welcome unique jodis, across age groups and geographies, and give them a chance to put their best foot forward as a team testing the dynamics of their relationship. Judging these jodis on various aspects will be an eminent panel of judges that include the crown winner (Miss Universe 2000) and very graceful Lara Dutta, dance maestro and director Ahmed Khan and internationally acclaimed dancer Dana Alexa. Produced by Frames, the show also marks the comeback of television’s sweetheart Priyanshu Jora as the host who will be accompanied by ace comedian Nitesh Shetty. Capturing dance, passion, emotion, love and much more, High Fever…Dance Ka Naya Tevar will go on-air starting March 17th, every Saturday and Sunday at 9:30PM only &TV.
Speaking about the latest offering, &TV Head & Business, Vishnu Shankar said, “High Fever… Dance Ka Naya Tevar is a first of its kind format that will go beyond the norms of dance reality shows in India. The platform will showcase dancers with diverse cultures and dig deep into relationships that are bound by dance. The incredible trio Lara Dutta, Ahmed Khan and Dana Alexa will judge these participants not just on the technicality but also on how well they emote their bond through their performance. The most unexpected and unusual pairs participating in the show will make this journey more endearing.”
Talking about the show Ranjeet Thakur and Hemant Ruprell, Producers – Frames said, “High Fever… Dance Ka Naya Tevar is a platform that will not just explore dance to its maximum potential but also strengthen the bond between the participating jodis, who have come together in the first place because of their shared passion for dance. This is something that hasn’t been showcased on television before and we are certain that a format like this will strike a chord with the audience. The talent on the show has been handpicked from every nook and corner of the country to bring to viewers compelling stories and unmatched performances. We are glad to have found a partner in &TV for a format like High Fever as our synergies and sensibilities are in complete sync with each other.”
Making her television debut as judge on the show, actor Lara Dutta said, “Dance has been an integral part of my life and career and so have the relationships. Real life connections are the key to High Fever, and the contestants will have to express their respective relationships through the unique lens of various dance styles. I will see these two things as a driving force for me to judge the performances. I am extremely excited about my TV debut with such a promising concept and a platform like &TV. I hope the audience will enjoy this unique blend of dance with diverse duos and wholeheartedly support my new stint.”
Adding further, Ahmed Khan said, “There are many rules to follow while dancing in pairs – some said and many unsaid, and High Fever will highlight them beautifully. Most people consider dance to be just about the steps and rhythm, but it is also something that needs to be felt from within. Being a choreographer, while I’ll keep a close eye on the technicalities, I am also looking forward to some amazing chemistry between the jodis. I am certain that the show will be loved by the audience owing to its distinctive concept.”
Talking about her debut in the Indian entertainment industry, Dana Alexa said, “I have travelled the world to pursue my passion towards dancing and I am happy to have had the opportunity to come to India to judge High Fever… Dance Ka NayaTevar. Dance has been a significant part of India’s rich culture where the styles differ across states and that is something I find very intriguing. I am looking forward to seeing such diversity on the show as well. I hope the Indian audience will love me for my talent and my love towards dance. I am looking forward to this new and thrilling journey with &TV.”
With age no bar, High Fever..Dance ka NayaTevar, will give a platform to talent from across the nation, who have their own distinctive and unusual stories to tell. From aBhabhi- Nanad, Jeth-Bahu, Guru-Shishya to a Mother- Daughter, these diverse dancing duos are all set to take the nation by storm.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
