News Broadcasting
IICE- The City Crawl, reality show reaches DELHI
DELHI: For the first time ever, Delhi was enveloped in youthful exuberance and pulsating enigma to make you Experience What You Haven’t!!! The young girls were seen auditioning for The City Crawl, first ever reality show by IICE. This larger than life nationwide road journey saw a bandwagon of celebrities hunting for the ‘hottest & quirkiest girl’ in India for which the auditions were held at SKOOTER, HOTEL SAMRAT on Wednesday, 11th September 2013.
The doors for auditions were thrown open beginning 10 am for the beautiful girls to stand a chance and set themselves apart from the crowd. Contestants were auditioned by renowned names from the music fraternity such international artist DJ QUICKSILVER, designer NITYA BAJAJ, RJ ULTA PULTA NITIN (JONATHAN BRADY), country’s heartthrob Suryaveer Hooja, and popular DJ SUMIT SETHI. Besides their looks, the contestants were judged on their attitude, elegance, wit, spirit, charm and adaptability to situations. Additionally, VJ Suparna, VJ Yo Niranjan, VJ Chameli & VJ Yla kept the enthusiasm alive by their quirky acts. The winner of DELHI auditions was Shatakshi Dubey. Followed by the auditions, the show will witness an after party called – IICE FREEZE.
IICE- The City Crawl will then head to Chandigarh, Jaipur, Udaipur, Indore, Mumbai, Pune, Hyderabad and ultimately to Goa to see the Grand Finale on 29th September 2013. The chosen contestants from across the country will then battle it out for the coveted title, “IICE – The Hottest Girl of India”. The winner of the show gets a chance to live the dream of her choice by the support of IICE- The City Crawl.
Fashionista and IICE Brand Ambassador, Mallaika Arora Khan, will add glamour to the show, while Ramola Bachchan offers the final contestants her dedicated and impeccable grooming sessions to the chosen contestants. One of the industry’s most accomplished names, Haider Khan (Ace Photographer) will be adding value to the show by conducting the photo shoot.
Ms. Roshini Sanah Jaiswal, PROMOTER, Jagatjit Industries Limited says” IICE- The City Crawl is the first ever reality show with a unique concept based upon our philosophy of Experience What You Haven’t. It’s a nationwide road journey to hunt for the hottest and quirkiest girl in India. After receiving a tremendous response by contestants in Guwahati, Ludhiana and Bhubaneshwar, Delhi came across as the biggest surprise package as the young girls presented their creative side with extraordinary quirky acts. The show aims at providing a platform for young girls all across the country to follow their dreams.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
