GECs
ID to telecast ‘I’d Kill For You’
MUMBAI: ID- Investigation Discovery presents dangerous love stories in its brand new series ‘I’d Kill For You’. The series will showcase how lust and jealousy can change a happy and romantic love story into a fatal one.
‘I’d Kill For You’ will premiere on 5 January and will air every Monday to Saturday at 10 pm.
‘I’d Kill For You’ exposes chilling crimes committed by men and women with twisted agendas who use their lovers as murder weapons. Whether they’re after the inheritance of their elderly husband, have their eyes set on a younger model, or are trying to stake claim to their partner’s life insurance, these men and women will stop at nothing to live their own happily ever – even if it means a tragic end for someone else.
Sharing details about the new series, Discovery Networks Asia-Pacific executive vice president and general manager – south Asia & southeast Asia Rahul Johri said, “In a short span of time, ID has seized the viewers’ attention with its unique and engaging programmes. ‘I’d Kill For You’ will further enhance ID’s offerings in the Hindi entertainment space and viewers will enjoy the surprising twists and turns in the series.”
How far can someone go for the one they love? Can they lie, die or even kill for them? ‘I’d Kill For You’ lifts the lid on unbelievable crimes in which one human’s love, loyalty or devotion is chosen over another’s life. These pre-meditated, highly calculated killings are all orchestrated by a twisted manipulator, who uses their love and power as the ultimate murder weapon.
These are stories of love affairs poisoned by deadly sin, greed and rage. Each episode features in-depth interviews with family, friends and authorities on the case who provide the missing details that patch together pieces of the investigation. Cinematic recreations illuminate the drama, mystery and tragedy of these all too real crimes.
GECs
Zee scales syndication with global tie-ups, 350 plus channel MCN
Vertical, dubbed and audio formats boost digital reach
MUMBAI: Zee Entertainment Enterprises Ltd. is giving its content library a fresh passport. The company has stepped up its syndication push, signing global partnerships, experimenting with new-age formats and building a multi-channel network that now spans more than 350 channels.
With the newly secured MCN licence, Zee can manage, distribute and monetise content across leading digital platforms at scale, strengthening its presence in the fast-growing creator and short-form ecosystem.
To keep pace with changing viewing habits, the company is also reshaping its content into formats built for the small screen in your hand. In a tie-up with micro-drama platform Story TV, select titles are being reworked into vertical, short-duration episodes tailored for mobile-first audiences.
Beyond India, the syndication team is widening its global footprint with foreign-language dubbing and regional partnerships across Europe, Africa and Latin America, opening up fresh markets for Indian stories.
Zee is also tapping into the audio boom. It has begun licensing audio remake rights for legacy properties such as Zee Horror Show, with several more titles lined up for audio-first adaptations.
On the digital front, the company has made progress in monetising non-exclusive rights for library films, while converting select shows and movies from horizontal to vertical formats to improve discoverability on short-form platforms.
Zee Entertainment Enterprises Ltd. business head syndication Vinod Johri, said syndication has emerged as a strong growth lever for the company. He noted that the combination of a large MCN network, global partnerships and new formats such as vertical video and audio is helping build a future-ready engine that extracts more value from the content library.
Together, these moves signal a platform-agnostic approach to storytelling, as Zee repackages, localises and redistributes its IP across geographies, formats and screens, ensuring its catalogue keeps working long after the first broadcast.
