Kids
Hrithik Roshan gives a message to children through Little Singham
MUMBAI: Famous toon character Little Singham, who has inspired millions of children across the country with his deeds of bravery received a lesson of Mathematics from superstar Hrithik Roshan. This was superstar Hrithik Roshan’s way of giving a message to children nationally. Discovery Kids is currently running a promo featuring the ‘Super 30’ megastar sharing wisdom with Little Singham.
Speaking on the occasion, Hrithik Roshan, said, “I love how Little Singham aims to impart strong values of bravery, nationalism in the children. I hope through Little Singham, children across the country will get the message that education is important and cannot be taken lightly. Education and knowledge truly empower you to go out there and achieve your dreams.”
Reliance Animation & Rohit Shetty Picturez’s Little Singham, launched in collaboration with Discovery Kids, which has become nations favorite toon character in a short span of time. Little Singham is creating history across dimensions. The IP has helped in propelling ratings of Discovery Kids making it the fastest growing channel in the kids genre last year. Little Singham Mobile Game added to the IP’s success hitting the top of the charts in the Arcade section by garnering more than 10 million downloads.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
