Kids
Honey-Bunny double up as the perfect hosts for the first ever YAY! Time Brunch
MUMBAI: The holiday season is just around the corner and no one looks forward to them as much as kids. The season witnesses unprecedented enthusiasm, good cheer and lavish feasts. To take the festive fervor a notch higher, Sony YAY! – the kids entertainment channel from Sony Pictures Networks India, joined hands with Hyatt Regency for a special brunch called, YAY! Time with Honey-Bunny, on 8th December 2019. This first-of-its-kind association witnessed the channel and the luxury hotel coming together to curate a scrumptious brunch comprising of a delectable cuisine inspired by the fan favorite show – Honey Bunny ka Jholmaal.
Right from show themed décor to Honey-Bunny hosting the brunch, the experience ensured kids and parents received the YAY! experience throughout the day. The afternoon saw the awesome twosome shaking a leg with kids on the title track of Honey-Bunny ka Jholmaal, clicking innumerable pictures at the YAY-selfie booth and handing out uber-cool YAY! merchandize. The jholmaal pair through their antics ensured that it wasn’t just another regular Sunday brunch, but made sure it was a special one for kids and parents alike.
Through such fun-filled, unique andentertaining activities designed to bring the channel closer to the kids, Sony YAY! is going all out to it gives its fans a YAY! time at every possible juncture.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
