News Broadcasting
Genesis Burson-Marsteller Announces Marketing & Talent Leadership Developments
GURGOAN: Genesis Burson-Marsteller, leader in integrated communications, specializing in public relations, public affairs, corporate responsibility, crisis communications and digital marketing, has announced the appointment of Deepshikha Dharmaraj, in a new leadership role, as Chief Marketing and Growth Initiatives Officer and Kavita Rao, joins the firm as Chief Talent Engagement Officer.
A seasoned communications professional, Deepshikha Dharmaraj, who has been with the firm for 19 years, will focus on Genesis B-M’s Marketing and Growth Initiatives, which include new business development, partnerships, external communication and thought leadership in the industry. She will also continue to oversee the Genesis B-M Learning School, which is a one of its kind in the PR industry.
An alumnus, Kavita Rao returns to Genesis Burson-Marsteller to lead the Talent function. Kavita has over 19 years of experience and until recently, she was the Global Head of Communications at HSBC Technology & Services where she spent close to nine years leading the development and deployment of the Communication strategy across multiple geographies. Kavita played a key role in the integration of the bank focusing on Change and Transformation Communication to support the priorities and achievement of HSBC’s changing business imperatives As Chief Talent Engagement Officer, Kavita will be responsible for developing and driving the People Strategy to attract, develop and maximize potential of the talent across the firm She will also provide strategic counsel to clients on internal communication campaigns, leveraging the experience she has gained in this area over the last decade. Speaking on her return to the firm, Kavita said, “Genesis Burson-Marsteller is a firm that puts its people at the heart of its strategy which is the key reason our people like to stay and grow with us, as well as have Alumni return to us as I have done. It’s wonderful to be back and I’m looking forward to contributing to the future growth of the organization.”
Speaking on these appointments, Prema Sagar, Principal and Founder, Genesis Burson-Marsteller said, “At Genesis Burson-Marsteller, we are committed to investing in exceptional quality talent and by appointing Deepshikha and Kavita in their new roles, we are strengthening our Marketing and Talent functions. This will further accelerate our continuing growth story. Kavita’s vast experience will bolster our talent-building efforts, while with her experience and understanding of the communications industry in India, I believe Deepshikha is the right person to deliver the marketing and growth strategy for the firm.”
Nikhil Dey, President, Public Relations said “Sheena Sharma, Chief Client Studio and Corporate Responsibility Officer who has spent over 19 years in the firm will focus and lead all executive communication trainings for our clients and the firm while she continues to be Mentor South. Kriti Makhija, Chief Financial and Compliance Officer, who has spent over 10 years at Genesis Burson-Marsteller ensures the financial health, compliance, governance and IT infrastructure of our business. We continue to grow and augment the backbone of the organization to reinforce the clients business.”
News Broadcasting
Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
