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Genesis Burson-Marsteller and WordsWork Announce Strategic Partnership
New Delhi:- Genesis Burson-Marsteller (GBM), leader in integrated communications, specializing in public relations, public affairs, crisis communications and digital marketing, today announced its strategic partnership with WordsWork, a young specialty communications advisory firm. Headquartered in New Delhi, WordsWork will now become one of the preferred partner’s in Genesis Burson-Marsteller’s integrated communications and public relations services.
This partnership illustrates GB-M’s commitment to strengthening its expertise in the Sports and Luxury sectors. Both companies will now combine their individual strengths of in-depth knowledge, network and experience to offer a compelling solution to existing and upcoming sports and luxury clients in India.
Speaking on the occasion, Prema Sagar, Principal & Founder of Genesis Burson-Marsteller said, “It’s a delight to be working with a young and dynamic firm that defines itself so well in the sports and luxury communications space. The segment is niche and growing, and our joint focus will be to leverage their expertise with the scale of execution and pan-India network that Genesis Burson-Marsteller can provide. This partnership is mutually beneficial and both Genesis B-M and WordsWork’s clients can take advantage of our collective expertise and creative capabilities.”
Commenting on the development, Neha Mathur Rastogi, Founder, WordsWork said “We are very proud to be chosen as preferred partners of one of India’s most respected strategic integrated communication consultancies. Together with Genesis B-M’s global resources and our shared passion for the art of communication, we will bring reach, scale, and a wide range of integrated services for our clients adding much needed value to these sunrise sectors.”
Founded by Neha Mathur Rastogi in 2009, WordsWork has over the years specialized in sports and lifestyle & luxury sectors, providing a full range of communication services with an emphasis on public relations, content marketing and event management. Key clients to showcase this strength include IWC Watches, FIH (International Hockey Federation); Laureus World Sports foundation among many others.
News Broadcasting
Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
