Music and Youth
Gaana throws up ‘Yodlee Challenge’, video garners 50 mn impressions
MUMBAI: As a part of The Glad and The Sad of Kishore campaign, Times Internet’s music streaming app Gaana launched ‘Yodlee challenge’ on 31 July that has gone viral as many reputed singers & Kishore Da fans are challenging their friends and loved ones to Yodlee like Kishore , yesterday #YodleeLikeKishore was trending on twitter for six hours.
4 August marks the 88th birthday of legendary singer and actor of Indian cinema Kishore Kumar. Popularly known as “Kishore da”, the iconic singer had the ability to give a musical meaning to all human emotions, and therefore has stayed at the pinnacle of musical feats in Indian popular culture across time.To commemorate Kishore Da and his contribution to Indian Music & Bollywood industry, Gaana launched a campaign called – ‘The Glad and The Sad of Kishore Kumar’.
This campaign is Gaana’s endeavour to get all Kishore Da fans to celebrate life through his music which he left as tribute to Indian cinema. Kishore has the audience encapsulated with a song for every occasion and every phase, and this tribute is only a fitting display of love and respect to the legend.
On Web/App:
We’ve created a special occasion page that showcases the best of his music highlighting two themes: ‘The Glad’- the entertaining, the jovial and upbeat Kishore and ‘The Sad’- the solitary, heartbroken, comforter Kishore.
Landing Page: https://gaana.com/occasion/thegladthesadofkishore
On Social Media: #YodleeLikeKishore
Since Kishore Kumar was extremely popular for his unique Yodeling style, we took ‘The Glad’ aspect of the campaign ahead and launched the #YodleeLikeKishore Challenge. We went all-out to challenge artists like Meet Bros, Shaan, Armaan Malik, Darshan Rawal, Shivani Kyshap, Asees Kaur and more to #YodleeLikeKishore which they gladly accepted and went a further notch to challenged their friends in turn.
The challenge was launched on our social media channels and the audience responded so enthusiastically that it went to on #1 trending spot on Twitter for six hours. The campaign reached out to seven million people on Twitter garnering 50 million impressions for the hashtag-trend in total.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
