Applications
Gaana.com introduces developer API program for music apps
NEW DELHI: Gaana.com, India’s largest online music broadcasting service with over 7.5 million unique visitors a month, is launching Gaana Developers’ Platform for budding entrepreneurs to develop innovative music apps. The apps will provide the consumers a more enriching music experience apart from generating revenue for the developers. Interested developers can visit developer.gaana.com for more information.
Gaana.com, a product of Times Internet (TIL), country’s largest digital network, will ensure that the developers need not worry about complex content licensing agreements or acquiring new users, as all of this will be handled by Gaana.
Via APIs, Gaana will offer developers access to its 3 million+ song catalog and its users. Developers who join the program will be highlighted on Gaana, giving direct exposure of its userbase to newly built applications. Gaana expects programmers to build innovative music apps that uses the platform’s catalog and technology, and believes that the platform will become the hub for innovation in online music apps, creating new ways for users to consume and discover their music experience.
Speaking about this, Pawan Agarwal, Head of Gaana, said, “Gaana is a dream platform for music lovers and we hope that app developers will also benefit immensely from the association with our brand.”
As a platform, along with access to APIs, Gaana will help promote new applications via custom campaigns and featured position on Gaana. The platform will also help these apps to be promoted on Social Media as well as the TIL network. These apps will be well integrated into the mobile apps of Gaana.
Gaana has been privately developing the ecosystem with a few existing apps. Singalong, developed by Karaoke Garage, is a karaoke app, which has seen immense success on Gaana platform, and has helped Karaoke Garage reach more than 5 lakh visitors and more than 7.5 lakh song plays across multiple languages like Hindi, English, Kannada, Tamil, Bengali and Telugu.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
