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Fluence signs Malayalam Cinema Actress Manju Warrier

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MUMBAI : CA Media Digital’s first venture, Fluence – India’s leading online influencer network around celebrities and brands has recently signed renowned Malayalam cinema actress Manju Warrier.
 

Fluence helps brands maximize their impact on audiences, by utilizing the online influence of celebrities and providing specific demographic and psychographic analytics of the celebrity fan base highlighting campaign effectiveness. Currently, Fluence will focus on various digital platforms for Manju including Facebook, Twitter, Instagram, Tumblr, YouTube, and Bubble Motion and focus on the monetization strategy for her on the digital platform

“We are thrilled to have a national award winner and a fantastic actress like Manju Warrier on board. The crux of Fluence is connecting our prospective celebrities via their digital platforms to both fans and brands across verticals. Manju is already very popular on Facebook with over 4 lakh followers. Fluence actively ensures that the celebrity engages with their fans across genres and regions in India.” said Rishi Negi, Executive Vice President Operations.

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Keyed up about the association, Manju Warrier commented, “Social media continues to evolve and has become an integral part of modern society. For celebrities however, there’s so much more that goes into how we use and leverage our social media platforms to connect with our fans. I am excited to work with the young talented team at Fluence as I believe that Digital media is definitely the way forward.”

Fluence has been managing celebrities such as Amitabh Bachchan, Salman Khan and Karisma Kapoor, handle their digital life which includes; their social media presence, their digital endorsements, online/mobile monetization and equity-linked investments in the digital space. Brands that are actively spending on Fluence are Nestle, Thums Up, Suzuki, Kalyan Jewelers and Binani Cement. Fluence is also in active discussion with other Celebrities from Bollywood, the south and Indian cricket to get on board.

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News Broadcasting

Business Today MindRush returns to Mumbai, spotlight on India’s edge in a fractured world

Policymakers and corporate heavyweights gather to map supply chains, energy security and markets

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MUMBAI: As fault lines widen across global trade and geopolitics, Business Today is doubling down on India’s moment. The 14th edition of Business Today MindRush & Best CEOs Awards lands in Mumbai on March 28, pitching India’s strategic edge at the centre of a fragmenting world.

The day-long summit, presented by PwC, will bring together a tight mix of policymakers, industry leaders and market voices to decode shifting supply chains, maritime strategy, defence priorities, energy security and capital markets—sectors now deeply entangled with geopolitics.

M Nagaraju, secretary, department of financial services, ministry of finance, will headline the event, setting the tone for discussions that aim to track how India is repositioning itself amid disrupted trade routes and volatile energy dynamics.

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The speaker slate reads like a cross-section of India Inc’s command centre. Krishna Swaminathan will zero in on sea lanes and supply chains, while Prashant Ruia is set to push the case for self-reliance in oil and gas. Ashish Chauhan will weigh in on capital markets at a pivotal juncture, as a panel featuring Vibha Padalkar, Sanjiv Mehta, Amish Mehta and Sanjeev Krishan debates navigating economic uncertainty.

Leadership under pressure will be another running theme. Madhavkrishna Singhania, Sharvil Patel, Karan Bhagat and Anurag Choudhary will unpack how businesses are steering through disruption. Arun Alagappan will turn the spotlight on fertilisers, Arundhati Bhattacharya will reflect on leadership transitions, while Anish Shah and S Vellayan will outline blueprints for building future-ready conglomerates.

The event will close with Aroon Purie setting the broader editorial lens, before the Best CEOs Awards recognise standout corporate leadership across sectors.

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At a time when the global order looks increasingly splintered, MindRush 2026 is positioning itself as more than a conference—it is a signal that India intends not just to navigate the churn, but to shape it.

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