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First IAA Knowledge Seminar on an industry specific subject on 2nd August, 2013 in Mumbai

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Mumbai: Chapter of International Advertising Association (IAA) has organized an industry specific Knowledge Seminar for the realty sector on digital media. Digital has emerged as India’s 3rd largest medium and very few real estate developers have exploited its full potential. This seminar will enable an understanding and appreciation of this important medium which real estate developers can apply, and thereby benefit from, in this fast-changing communication era.

In the words of Srinivasan Swamy, President IAA India Chapter & Vice President, Development Asia/Pacific, “through this Knowledge Seminar, the Indian Real Estate industry gets a new perspective on digital as a medium, grasp global trends, and hopefully apply these for better marketing solutions. When the economy is difficult and many real estate projects are not finding ready buyers, a cost effective medium like digital can help the realty sector. I hope many will participate and benefit from it”.

Titled ‘Real Estate in a Digitized World’, this internationally aligned Seminar to be held on 2nd August, 2013 at The Trident, BKC, (Agenda Attached) will have prominent Speakers representing leading international Companies in Digital and Social Media including Group M, Google, Addikt, Wolff Olins and Panel speakers from Microsoft, Madhouse, Netcore & Magicbricks. The Guests of Honour will be Niranjan Hiranandani, Managing Director, Hiranandani Constructions & Steve Waugh, the legendary Australian cricketer.

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Across the world, digital and social media have become the platform to create, impact, and foster brand experiences. The Seminar will address how marketing strategies of the real estate industry will be enhanced by this technology revolution. It will work as a practical guide to learn and apply the new world medium.

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News Broadcasting

CNN-News18 to air live counting day coverage for five state election results on May 4

The channel is rolling out its biggest election coverage machinery yet for results day on 4th May

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NOIDA: The votes have been cast. Now comes the reckoning. CNN-News18 is pulling out all the stops for results day on 4th May, when counting begins across five battleground states — West Bengal, Assam, Kerala, Tamil Nadu and the Union Territory of Puducherry — in what promises to be one of the most closely watched electoral verdicts in recent memory.

The channel’s coverage, titled Battle for the States: The Verdict, kicks off at 7am and runs through the day across linear TV, connected television and YouTube. It is the culmination of CNN-News18’s multi-format editorial initiative, Battle for the States, which has tracked the polls from the beginning under the theme Road to Power.

At the operational heart of the coverage will be the Live Results Hub, the channel’s central command centre built to collate, verify and process real-time data flowing in from reporters stationed at counting centres across constituencies. The hub combines newsroom intelligence, analytics and on-the-ground reporting to deliver what the channel promises will be the fastest and most accurate results coverage in English news.

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Leading the on-air charge will be primetime anchors Rahul Shivshankar, Anand Narasimhan, Aman Sharma, Nabila Jamal and Shivani Gupta. They will be joined by a wide panel of commentators including author Chetan Bhagat; GVL Narasimha Rao, senior leader of the BJP; Smita Prakash, editor of ANI; activist Saira Shah Halim; political analyst Sumanth C Raman; Abhijit Iyer Mitra, senior fellow at IPCS; Amitabh Tiwari, founder of VoteVibe; columnist Abhijit Majumdar; Nalin Mehta, managing editor of MoneyControl; political analyst Tehseen Poonawalla; senior journalist Subir Bhaumik; and political analyst Manojit Mandal.

Shivshankar, who serves as editorial affairs director at CNN-News18, set out the stakes plainly. “Counting day is one of the most watched events in the electoral cycle, where speed and credibility are tested in real time,” he said. “Battle for the States: The Verdict is built on that promise, combining ground reporting, sharp analysis and cutting-edge election technology to give viewers the clearest and fastest route to the verdict. On May 4, CNN-News18 will once again be the nation’s most trusted channel to witness democracy in action.”

Smriti Mehra, chief executive of English and Business News at Network18, framed the coverage in broader terms. “Elections are defining national events, and audiences turn to brands they trust in moments that matter,” she said. “CNN-News18 has consistently led from the front in every election coverage, and this special programming reflects the scale of our ambition and editorial strength.”

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The channel has form here. It claims to have been India’s most preferred English news destination for election results for the past 20 years, covering everything from the 2024 general elections to the Delhi, Maharashtra, Bihar and BMC polls on the back of what it calls an “Always First, Always Right” record. Five states, one day, and a nation waiting for answers. The clock starts at 7am on 4th May.

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