GECs
Finding Fanny fun on Comedy Nights With Kapil
MUMBAI: In a first time on Comedy Nights With Kapil, comedian Kapil Sharma enacted a dream sequence, singing ‘Paani Da’ where he imagined the dream girl of Gen Next Deepika Padukone wherever he looked and lo and behold! Deepika actually appeared in front of his eyes – accompanied by her Finding Fanny co-star Arjun Kapoor.
Unfortunately for Arjun, his entry had him see Palak everywhere! “It’s not a dream to see palak everywhere! It’s a nightmare!” said the funny Kapoor. We don’t blame him – Palak went ahead to proclaim that she wanted to marry him!
Luckily for him, Deepika had tricks up her sleeve to cheer up his day. In spite of Kapil being at his flirtatious best on the show (Note: He sang a made up version of a Hindi song for Dips… ‘Fanny Re’), Deepika went ahead and placed a kiss on heartthrob Arjun’s cheek. Poor Kapil!
As a celebrity, quirky fan requests are normal. Arjun did not look shocked when a fan asked him to repair Kapil’s old Kinetic Luna and actually even obliged. Unfortunately, for the hottie, he failed and ended up making Dips and Kapil sit on the Luna while he pushed them around! We’re sure that made Kapil’s day!
Other fun moments included Daadi and Gutthi dressing up as Dimple Kapadia and doing a ‘hot’ number on the song ‘Shake your bootiya’. So hot were they that Arjun and Deepika could not resist and had to join in! Arjun and Deepika also learnt to jive on the show!
GECs
Z launches ‘Dilfluencer Moments’ to boost brand engagement across screens
New omnichannel format blends TV characters, storytelling and digital reach to boost engagement and affinity
MUMBAI: Zee Entertainment Enterprises Ltd (‘Z’) has unveiled ‘Dilfluencer Moments’, a new omnichannel media format designed to help brands cut through the clutter and turn audience attention into brand love.
With media access increasingly democratized, visibility alone no longer drives results. Shrinking attention spans and rising content noise have made memorability, emotional connection and action the real currency. Dilfluencer Moments addresses this by embedding brands into character-led, culturally resonant storytelling that travels seamlessly from TV to digital, social and creator ecosystems.
The format debuted with the “TumHoLovely” campaign on National Girl Child Day. Anchored in Hindi and Marathi shows, the campaign’s narrative extended organically across digital platforms, amplified by creators and community participation. A brand film featuring Sanya Malhotra further showcased how TV-originated cultural cues can spark broad engagement and virality. Within 24 hours, the campaign racked up 35 million total impressions, 20 million digital views, 2.5 million engagements and over 1,000 comments.
Laxmi Shetty, head – advertisement revenue, broadcast & digital, Zee Entertainment Enterprises Ltd, said, “As consumers turn away from interruption-led communication, advertisers need moments that feel culturally earned and emotionally authentic. Dilfluencer Moments delivers reach at scale through character-first content systems that connect with audiences personally, transforming storytelling into brand love.”
Kartik Mahadev, chief marketing officer, ‘Z’ & Zee 5, added: “Access alone is no longer an advantage; affinity is. Affinity comes from storytelling, familiar characters and moments that stay with audiences across screens. Dilfluencer Moments lets brands participate meaningfully in moments audiences already love, travelling organically across linear, digital and social platforms at scale.”
By anchoring campaigns in high-trust television moments and extending them into digital and social ecosystems, Dilfluencer Moments enables brands to generate organic engagement, amplify virality and convert attention into long-term emotional equity.
With its national scale, deep emotional storytelling and character-first approach, Z is offering marketers a powerful new way to build affinity, cut through clutter and create culturally resonant brand moments that stick.
