Movie Channels
Enterr10 TV Network accelerates growth plans. Appoints Shrutish Maharaj as Chief Revenue Officer.
Enterr10 TV Network founded in 2008, has announced aggressive growth plans for its flagship channels Enterr10 TV, Dangal TV, Fakt Marathi and Bhojpuri Cinema with plans to launch two more specialized regional GECs in this financial year. While Dangal TV and Enterr10 TV are leading FTA Hindi GEC & Movie channels respectively, Bhojpuri Cinema and Fakt Marathi are leading cinema channels catering to the respective regional markets that contribute high viewership to the TV viewing universe.
In pursuit of better focus, scale and efficiencies, the Network has decided to withdraw its Revenue mandate from the externalpartners and set up an in-house Sales team led by seasoned industry expert Shrutish Maharaj as Chief Revenue Officer from September end. Maharaj who will head the business for Dangal TV, Bhojpuri Cinema, Enterr10 TV and other media brands to be launched soon, comes with over 15 years of experience leading revenue teams at India Today, TV 18, HT Media, Times Network and UTV. He was most recently the Chief Sales Officer of Helios Media with the Revenue, Content & Back-End operations teams reporting in to him. At Enterr 10 TV, Maharaj is already in the process of setting up his team comprising Revenue Planning, Sales Strategy and Content Solutions, with a strength of 35-40 professionalsacross the 4 revenue hubs of Mumbai, Delhi, Bengaluru & Kolkata. He will be based out of Mumbai and report into Manish Singhal, Founder and Managing Director of Enterr10 TV Pvt Ltd.
“At this critical growth juncture of the Network, it gives me great confidence to have an accomplished Revenue Leader like Shrutish taking the charge. Right Products paired with Right People are an unbeatable combination and with the exponential viewership growth all our brands have registered in the last year, we needed someone to convert the potential & promise into performance” said Manish Singhal.
”Shrutish Maharaj says, “I am thrilled to be a part of this competitive, dynamic and exciting space. All the channels of the group are at a crucial stage of their life cycle and ready to be catapulted into a deservedly giant growth trajectory, if backed with the right strategy and implementation. I look forward to being a propellant to Manish’s vision for the Network and to creating new benchmarks along the journey.”
In the past 52 weeks as per BARC ratings, Dangal TV, Bhojpuri Cinema and Enterr10 have all registered between 80-100% growth in viewership. While Bhojpuri Cinema is a market leader, Dangal TV is handsomely poised at about 75-80 GRPs in the FTA GEC segment with Enterr10 TV consistently delivering 30-35 GRPs. Consistent with the appointment of a CRO, the Network exhibits commitment to the growth agenda by indicating significant investments in original content creation, market expansion by Distribution and brand promotions, with a new vigour.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
