Kids
Endemol inks deal with Turner International for New Mr.Bean animated series
MUMBAI: Endemol, the world’s largest independent production and distribution company, today announced that Turner Broadcasting System International has acquired the all-new second series of MR BEAN ANIMATED SERIES for their services throughout Asia Pacific, Latin America, the Middle East and several European markets including the United Kingdom, Turkey, Spain and Italy.
This deal comes off the back of the announcement that the series has been pre-sold to CITV in the UK and Super RTL in Germany.
Mark Eyers, Chief Content Officer, Kids Networks, Turner International Asia Pacific, said: “This extraordinary universal comedy truly delivers on a premium and compelling content experience for both our audiences and affiliates. We’re proud to welcome Mr Bean into the Turner fold and to partner with Endemol, Tiger Aspect and the exceptionally talented Rowan Atkinson. This unique non-dialogue brand of funny, will delight viewers around the world.”
Cathy Payne, CEO of Endemol Worldwide Distribution commented: “We are excited that Turner has come on board to join our other partners CITV and Super RTL Germany. To have such support at this early stage is incredible and proves the popularity of the wonderful Mr Bean”.
Cecilia Persson, Turner’s Vice President of Acquisitions and Co-productions for EMEA and International, added: “It’s great to announce this deal across our international business. Our kids channels provide the best in animated comedy entertainment for young audiences and Mr Bean is truly an iconic comedy character which kids across the globe will love! Mr Bean has performed excellently across our EMEA region where our second flagship channel Boomerang brings contemporary iterations of timeless and classic properties to a family audience.”
The 52 x 11 minute series follows on the success of the first series which has been licensed in over 70 territories and continues to be a ratings winner for a host of international broadcasters.
Mr Bean will be produced in house by Tiger Aspect Productions using Celaction2D. Production commenced in October 2013 and delivery is scheduled for 2014/2015.
Rowan Atkinson is across all aspects of the creative and will continue to voice the series which has a huge global audience.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
