Kids
Double tashan and double fun with Season 2 of Little Singham
MUMBAI: Discovery Kids, India’s fastest growing animation channel, is geared to launch the season 2 of Little Singham on the auspicious occasion of Ganesh Chaturthi. Reliance Animation & Rohit Shetty Picturez’s Little Singham, launched in collaboration with Discovery Kids, has become one of the favorite characters in a very short span of time. Starting September 13, season 2 of Little Singham will introduce crazy new villains, new adventures & locations topped up with festive themes like Ganpati, Navratri, Dussehra and Diwali promising great entertainment, superb action and laughter moments under the theme double tashan and double fun!
Little Singham animation series, inspired by ‘Singham’, one of Bollywood’s biggest blockbusters and mentored by ace director Rohit Shetty, is creating history across dimensions. The IP has helped in propelling ratings of Discovery Kids by more than 400% this year. ‘Little Singham’ Mobile Game added to the IP’s success hitting the top of the charts in the Arcade section by garnering 3 million downloads within the first two weeks of its launch.
Uttam Pal Singh, Business Head, Discovery Kids, said, “Little Singham’s swag, action and humor, has won the hearts of Indian Kids and they have been demanding for more since the launch. Season 2, scheduled to be launched on the auspicious occasion of Ganesh Chaturthi, with the theme of ‘Double Tashan-Double Fun’ promises the kids more entertainment, more action, crazy new villains and great laughter moments with their favorite character – Little Singham.”
“Little Singham’s success has further reinforced my conviction about the strength of Singham franchise. I knew that Little Singham would be a runaway success even before the IP was officially launched earlier this year – but the scale of it has made me numb. My gratitude to the audiences who continue to shower their blessings on brand Singham. Little Singham has in a way expanded the loyal following of Singham brand even further by getting the youngest of the audiences to its fold. The second season of Little Singham will take the fun quotient even higher – get ready for it! We will bowl you over,” said, Ace Director, Producer & Mentor of Little Singham, Rohit Shetty. “The Singham franchise is a tribute to the selfless contribution of police forces to our society. The youngest super-cop Little Singham provides an inspiration to the children to fight against the evil.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
