Kids
Disney India cooperated with Crime Branch to check fake Disney products
MUMBAI: As the world’s leading entertainment brand, consumers trust the Disney brand to signify authentic products that are of the highest quality and safety standards. To ensure this, Disney works closely with multiple agencies around the world to protect the Intellectual Property and Brand. These agencies identify piracy at all levels and then take the appropriate action to stem it.
As part of its ongoing enforcement campaign, Disney India today cooperated with the Crime Branch Control and the officers of Pydhonie Police Station in their raid against three targets namely Parth Collection, Swastik Collection, and Tip Top Plastic, wholesale dealers in school products, stationery and other products operating out of Abdul Rehman Street in Mumbai. 1313 units of goods were seized at Parth Collection, 138 units of goods were seized at Swastik Collection and 596 units of goods were seized at Tip Top Plastic respectively. The owners/ proprietors of the stores, Mr Jaisil Mohan Patkar of Parth Collection, Mr Ramesh Kanji Gami of Swastik Collection and Mr Jitender Doshi of Tip Top Plastic, were arrested on charges of criminal counterfeiting. Investigations are ongoing to identify the source and/ or locations of the manufacturers of these seized goods, who will also be prosecuted as appropriate.
“We see this as a good first step to protect the integrity of the products that consumers buy from a trusted brand. Disney’s consumer products in India spans across multiple lines including, fashion apparel, home, toys, consumer electronics, stationery, food, health and beauty and publishing. We applaud the efforts of the Crime Branch Control in not only protecting the rights of trusted brand owners, but also protecting Indian consumers from purchasing falsely branded and inferior products”, said Disney India consumer products VP and head Abhishek Maheshwari .
Disney has renewed its focus on counterfeiting within India. Disney’s efforts include working with government agencies and local police. To assist in these efforts, Disney asks that the public report any suspected infringements through an email account Tips@DisneyAntipiracy.com, which it has set up for this purpose. Disney takes seriously any suspected violation of its intellectual property rights and cooperates with the appropriate agencies to pursue reported violators.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
