Kids
Disney Channel India to launch ‘Imagine That’ on 6 September
MUMBAI: Disney Channel India is all set to launch its most anticipated property ‘Imagine That’ on 6 September 2020 at 9.30 am . The show brings back DIY in a whole new format that will inspire kids to upcycle through DIY and has on board three key brands as partners – Cello ColourUP as the presenting sponsor, powered by sponsor- BYJU’S along with ITC Savlon as associate sponsor.
Aimed to stimulate the young creative minds of the country, the show will also give a purpose to their creativity by introducing upcycling as a theme. It will be hosted by the popular illustrator and creator, Rob, who will encourage kids to imagine, experiment and repurpose everyday items through the imaginative world of DIY.
“We have always been at the forefront at providing wholesome entertainment for our young audiences. Coming off the success of our animation shows in the summer, we are now happy to launch a series that will encourage kids to express themselves and make repurposing a part of their everyday life. We are excited to have three brands as partners on this journey, including Cello ColourUP and BYJU’S who see the value in this unique format such as Imagine That”, Star India Infotainment and Kids head Anuradha Aggarwal.
“With Cello ColourUP, we help nurture and encourage the natural creativity and unfettered imagination in a child. We believe that Disney Imagine That will inspire and motivate kids to open their minds to upcycle through creative DIYs. We are excited to partner with Disney Channel India to help us engage with our audiences in a new and engaging way”, said BIC Cello (India) marketing director Tanveer Khan.
"BYJU’S has consistently been working towards the creation of active learners and the enhancement of creativity amongst children. We have a long-standing association with Disney through our learning series which has been loved by kids across. We are now looking forward to extending this association with Disney Imagine That which we believe will bring a fresh perspective to DIY and help shape the creative young minds of our country,” said BYJU’S marketing head Atit Mehta
Ice cream sticks, bottles, dabbas, and dhakkans. Do you trash them?Thinking out of that box is passé, instead, just DIY IT! We'll help you add extra to the ordinary. Over to you, Rob.
Here’s unveiling our brand new show #DisneyImagineThat, launching 6th Sept on Disney Channel! pic.twitter.com/133frA5omE— disneyindia (@DisneyIndia) August 3, 2020
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
