Kids
Discovery Kids to launch ‘Sunny Bunnies’ in India
MUMBAI: Discovery Kids has announced a deal with Media I.M Incorporated, a London-based content distribution company, to premiere the hit animation series Sunny Bunnies in India.
Under the three-year deal, which covers the pay-TV, simulcast and catch-up rights, Discovery Kids will air the first and second seasons of the short format non-dialogue comedy starting this November. Discovery Kids is the first Indian broadcaster to take Sunny Bunnies, bringing the total number of territories across the world to air the series to more than 160.
Discovery Kids head Uttam Pal Singh said, ‘’We are delighted to offer differentiated content like Sunny Bunnies and be a part of the world premiere of this unique comedy series. This fascinatingly crafted short format series and the mischievous characters, has all the elements to captivate and engage with the kids in India.”
Media IM co-founder Maria Ufland said: “Introducing Sunny Bunnies to Indian kids has long been an ambition, and Discovery Kids is the dream partner to launch our little friends on their Indian adventure. India is not only one of the biggest, most vibrant and exciting markets in the world but it’s also an extremely challenging one to break into, which makes this deal a genuine milestone for Media I.M. And we know Indian children will love this show as much as their counterparts around the world”
The Sunny Bunnies are five beaming balls that can appear anywhere there is a source of light, from sunshine to moonlight. In each episode, the cheeky creatures bring their fun and games to a different location — a circus, a sports stadium, a park — embarking on mischievous adventures and spreading laughter and happiness. And at the end of every episode, the fun continues with a collection of bloopers.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
