Kids
Discovery Kids to celebrate festive season with special episodes of Little Singham
MUMBAI: Discovery Kids, the fastest growing kids channel this year, will premiere special episodes of Little Singham to celebrate the forthcoming festive season. The festivities start on October 10 with the campaign ‘10 Days 10 Villains’ with special content lined up for kids. Little Singham will travel to Ahmedabad to dance on the beats of dandiya, little does he knows that danger is awaiting while he is practicing his moves. Immediately after Navratri, The Dussehra special episode on 19th October will have Little Singham fight with a life-sized mechanized robot who has been replaced by the statue of Raavan on the day of Dussehra to create havoc in Mirchi Nagar. He will come face to face with 10 new monstrous, more powerful and dangerous villains to tackle new difficulties with same zest and style.
Discovery Kids in collaboration with Rohit Shetty Picturez and Reliance Animation, launched Little Singham at a never-before scale, and the show made immediate connect with children across the country Little Singham, India’s youngest supercop, has received huge traction amongst the advertisers as well. The property ‘10 Days 10 Villains’ is Presented by Hershey’s and Co-Powered by Lost Kitties (Hasbro).
Speaking about the special programing Uttam Pal Singh, Business Head of Discovery Kids, said, “Little Singham has become a rage leading to more and more children joining the Little Singham squad daily. We are bringing exciting offerings this festive season with full blown fun package of fresh content, action filled episodes supplemented by on-ground activities through our school contact program.”
Little Singham is creating history across dimensions. The IP has helped in propelling ratings of Discovery Kids by more than 400% this year. ‘Little Singham’ Mobile Game added to the IP’s success hitting the top of the charts in the Arcade section by garnering more than 5 million downloads till date.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
