Kids
Discovery Kids pays tribute to the Armed forces with an Independence Day special ‘Little Singham – Desh Ka Sipahi’
MUMBAI: Discovery Kids, India’s fastest growing kids channel this year, will premiere special content dedicated to Indian Armed Forces this Independence Day. The premiere of 90 minutes special episode of Little Singham aptly titled ‘Desk Ke Sipahi’ will be showcased at 1:30 pm August 15. An extra-ordinary tale of patriotism, courage, action and adventure, Desk Ke Sipahi showcases journey of an eight-year-old Ajay, a regular school going student, who becomes part of Sher-Dil-Mission and transforms into India’s youngest super-cop Little Singham. Together with the armed forces, the young protagonist fights against the enemies to protect the motherland.
Speaking on the occasion, Uttam Pal Singh, Business Head, Discovery Kids, said, “Little Singham- Desh ka Sipahi is a very special story. This Independence Day we want to Inspire and ignite the feeling of patriotism among kids and pay tribute to the Braveheart’s of the nation.”
Discovery Kids has emerged as India’s fastest growing channel in the kids’ genre as the TV ratings have grown by more than 3.5 times since the start of the year. The resurgence of Discovery Kids has been led by two shows – Bandhbud aur Budbak and Little Singham. Infact, both the IPs feature amongst the top 3 Indian IPs on air as of now. Little Singham is creating history across dimensions – the mobile game of Little Singham hit the No. 1 spot in the Arcade section by garnering 3 million downloads within the first two weeks of its launch.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
