Kids
Discovery Kids announces second series of ‘Sheikh Chilli and Friendz’
MUMBAI: Going strong on its go-local drive, Discovery Kids has announced the second season of Sheikh Chilli and Friendz. Slated to premiere early 2017, the channel is committed to bring refreshingly new, clutter-breaking and heart-warming entertainment to millions of its fans across India.
“Sheikh Chilli and Friendz will be one of the most endearing series on Indian television. Each character has been crafted to offer unmatched entertainment and will reset the narrative of kids’ content. Nothing stimulates mind more than an overwhelming emotion of humour and this series will offer it in abundance,” said Discovery Networks Asia-Pacific vice president – entertainment products – South Asia Rajiv Bakshi.
The show revolves around the adventures of an innocent boy Sheikh Chilli and his friends of Jhunjhun Nagar. Sheikh Chilli is a day-dreaming simpleton who lives with his mother. He has his heart in the right place, but his plans and actions are a source of humour as well as trouble for his friends. He is joined in his adventures by Malika, his smart neighbor and classmate, Bulbul histalking friend-turned-brother donkey, the pocket-sized dwarf Khatkoo and the enchanting Noorie Djinnwho has come from another planet to fulfilling Sheikh Chilli’s incredible wishes.
Creating trouble for Sheikh Chilli & Friendz is the evil witch Buri, who is after the magical necklace worn by Noorie Djinn so that she can become all-powerful. The friends encounter various other characters through the course of the series which results in hilarious situations and many laughs.
The franchise was introduced to children on television through a movie, aired early in the year on Discovery Kids. The series has also been conceptualized and created in partnership with the Mayapuri Group and iRealities Entertainment.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
