English Entertainment
Decode the secrets to a perfect pitch on SHARK TANK – Season 9 powered by Garnier Men premiering on COLORS INFINITY
MUMBAI: “The difference between successful people and really successful people is that really successful people say no to almost everything.” – Warren Buffet. Universally considered as the guru of the business realm, the words of Warren Buffet are a guidebook to live by for established and ambitious entrepreneurs. Trying to transform their entrepreneurial dreams into reality, many go-getters aspiring to become the next Steve Jobs or Mark Zuckerberg come to SHARK TANK to convince a panel of tough, self-made, multi-millionaire and billionaire tycoons known as Sharks to invest in their business. These entrepreneurs get only one opportunity to pitch their business proposition and persuade the Sharks to turn their dreams into reality. Bringing back the exhilarating viewing experience that will trigger the entrepreneur in you, COLORS INFINITY showcases Season 9 of viewers’ favorite Business–Entertainment show – SHARK TANK, starting Thursday, May 17, on weekdays at 9pm.
If only a business idea could thrive and succeed on the merits of its novelty and utility! Until such time, to turn those ideas into a viable and sustainable business these aspiring entrepreneurs need to raise funds. In a bid to secure funding for their business ventures, participants coming on the show will face the fiery and probing questions from some of the most prominent, respected and fearsome set of business magnates.
Billionaire Sports Baron – Mark CubanSerial Venture Capitalist – Kevin O’LearyA person sitting on a chair
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Queen of QVC – Lori GreinerReal Estate Mogul – Barbara CorcoranA person sitting on a chair
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Information Tech Tycoon – Robert HerjavecFashion Hotshot – Daymond JohnA statue of a person sitting in a chair
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Joining the Sharks in the Tank for season 9 is a line-up of blockbuster guest Sharks including serial entrepreneur, investor and philanthropist Richard Branson; Spanx owner Sara Blakely; Skinnygirl founder Bethenny Frankel; iconic Smartwater and Vitaminwater brand-builder Rohan Oza; and legendary baseball player and businessman Alex Rodriguez.
The start-up world is like a pool of opportunities where a great concept can either get lost in translation or turn into a business giant. Here are some businesses that managed to carve a niche and impress the Sharks on season 9;
1. Stasher – plastic-free reusable storage bag,
2. The Seventy2 – world’s finest complete 72-hour emergency survival system,
3. Hater – a dating app that matches the user with people based on what they hate,
4. The Wingman – USCG approved world’s thinnest and most versatile inflatable life jacket,
5. And Third Wave Water – dehydrated water in packets for brewing the perfect coffee; are only a few of the many ideas that wowed the Sharks this season.
Showcasing another season full of remarkable inventions and insightful expert advice, Hashim D’souza – Head of Programming, English Entertainment, Viacom18, said, “SHARK TANK is the most revered business-entertainment reality show on television not only in the US but also internationally. With India’s expansive start-up culture and deep-rooted business mindset, SHARK TANK has become one of the most-watched shows on the channel, since the season 1 premiere on COLORS INFINITY. But the sterling performance and appeal of SHARK TANK doesn’t stop there, with the show finding a fanbase across age groups and milieu with its unique approach to reality television. Through this show, the channel goes beyond its staple English Entertainment audience by entertaining, educating and motivating while staying real and relevant. A crash course in the ‘Perfect Pitch’, Season 9 of SHARK TANK will be a class of Business:101, that further ups the ante for reality-entertainment shows on Indian television.”
English Entertainment
ZEE5 UK partners Narrative Entertainment to add UK channels
Six FAST channels added as platform sharpens hybrid play in Britain
LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.
The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.
The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.
“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”
Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”
ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.
The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.
As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.
