News Broadcasting
Converging guest experiences from across the web onto Facebook via a dynamic cover photo
MUMBAI: “The challenge we have been trying to address through social media is not to get a higher fan or follower count. That’s easy. But, to get a relevant fan base & thus, drive ROI which frankly is pretty tough – One needs to keep optimizing with content, media, campaigns etc”-said Saurabh Parmar from Brandlogist the marketing consultancy managing Sahara Star’, the 5 star hotel in Mumbai.
Thus, when they reached the benchmark of 1 lakh facebook fans & 1000 twitter followers for Sahara Star, instead of focusing on a gimmicky campaign they continued their focus on relevancy & ROI.
One big challenge which any hospitality brand today faces is that guests are sharing their experiences across the web- tripadvisor, blogs, forums, twitter etc & as a brand you would want that all these get aggregated in an interesting way onto your primary platform which is usually Facebook. Especially for a luxury brand these are strong drivers of consumer interest.
To address this Brandlogist, designed a Facebook cover photo which got updated with a new review from across the web after every like. So, a user may tweet something on twitter today about the brand & the people on the Facebook page see his/her experience in their newsfeed via a cover photo.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
