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Commemorates Independence day with tribute to the country’s wildlife

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NEW DELHI: Commemorating the 67th year of India’s independence, Animal Planet celebrates the country’s exotic wildlife through its month-long programming line-up YEH MERA INDIA. Airing from August 15, every night at 9:00 P.M. on Animal Planet, YEH MERA INDIA showcases fascinating wildlife, rich and varied landscapes and great natural treasure troves of India. The series travels from the mountains of Himalayas to wetlands of Odisha, and from Sahyadari ranges in Western Ghats to Bandhavgarh Forests in the heart of India. The line-up features rare species like the Lion-tailed Macaque, Mahseer fish, Goonch fish, Malabar Pit Vipers, Dholes and Gharials, wildlife that are unique to India.

To mark the occasion, Animal Planet launches YEH MERA INDIA animal anthem, as a way to epitomise the magnificent and spectacular wildlife of Indian subcontinent with its thematic lyrics. The multi-lingual song has been composed by Bollywood’s eminent music directors Salim and Sulaiman Merchant and sung by Salim, June Banerjee and Nandini Srikar in Hindi, Bengali and Tamil, respectively. The anthem strives to remind viewers of the splendid creatures we share our planet with.

Rahul Johri, Senior VP and General Manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific said “Animal Planet highlights India’s staggering wildlife and natural spectacles through its month-long programming line-up Yeh Mera India. The initiative is a celebration of the most enigmatic animals found in exotic landscapes of our country.”

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Anthem composer Salim Merchant said, “I am glad to be associated with Animal Planet through Yeh Mera India anthem which reaches out to millions of people in the country. There is no better way than music to celebrate the importance of animals in our lives.”

Popular south Indian singer and composer Nandini Srikar commented, “I love animals and I’m a big fan of programs of Animal Planet. I am delighted to be a part of Yeh Mera India. The anthem recognises the value of India’s wildlife and its unparalleled natural habitat.”
Noted Bengali singer June Banerjee added, “Our natural wealth is an irreplaceable heritage that must be preserved for our future generations.” 

YEH MERA INDIA line-up includes programmes like Jungle Hooks: India chronicling epic journeys of angler Jeremy Wade to Ganges in search of most bizarre and dangerous fish; Odisha’s Wetlands documenting the contribution of wetlands in maintaining the ecological balance; Nagarahole – Tales from an Indian Jungle capturing the natural spectacle of Nagarhole Park from one monsoon season to the next and investigating the threats to India’s precious ecological heritage; Creatures Of The Great Rains portraying the effect of monsoons on creatures great and small: from elephants to frogs, tigers to monkeys, rhinos to leeches; and Shola – India’s Jungle of Rain showcasing the incredible variety of wildlife present in the Western Ghats.

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YEH MERA INDIA allows viewers to travel widely across India in the comfort of their homes to experience the dramatic convergence of rare wildlife with people and habitats. Viewers will travel to Thar Desert in Rajasthan which holds desert’s largest livestock market, the Nagaur fair. The episode uncovers natives’ traditional way of life and their ancient alliance with nature. Further in Rajasthan, watch how thousands of Hindus flock to the temple to honour the miracle goddess Karni Mata whose children are believed to be reincarnated in a rat’s body. In Himalayas, follow the path of river Ganges to see rarest and strangest animals on the planet including illusive River dolphins, otters and bizarre long nosed crocodiles ‘Gharials’. At 5,000 meters above sea level, among the most treacherous and untamed mountains of Himalayas find how Blue sheep or ‘Bharal’ have made this desolate cold desert their home.

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News Broadcasting

News TV viewership jumps 33 per cent as West Asia war draws audiences

BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup

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NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.

According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.

The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.

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The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.

Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.

The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.

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While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.

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