English Entertainment
COLORS INFINITY goes multi-platform, now live on JIO TV to 250 million subscribers; showcasing over 1100 hours of fresh content
MUMBAI: COLORS INFINITY has been disrupting English entertainment on Indian television for over 3 years, with an unparalleled line-up of premium shows and clutter-breaking content. Creating properties like Essential Viewing, Instant Premieres, Live Binge, Live The Story and Infinity-On-Demand, the channel has been catering to the varying range of content needs of the ever-growing viewer-base. Adding to the already riveting bouquet of shows, COLORS INFINITYpresented a host of homegrown shows including – The Stage, BFFs with Vogue and Top Model India.
A trendsetter in the category, COLORS INFINITYhas successfully filled the void in viewers’ need for differentiated, day-and-date content. With a wholesomemix of genres, a strong line-up of local English productions and a disruptive programming strategy, the channel has been pushing the boundaries in English entertainment on Indian television.Augmenting its reach beyond just television, the channel enters the digital realm by proffering an absolute multi-platform experience concurrently to an additional 250 million subscribers ofJIO TV.
Continuing to advance in this journey to the top, Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18 commented, “In a very short span of time,COLORS INFINITYhas come a long way, unthwarted by the challenging environ in English entertainment. Aiming to continuously meet the expectations of our current viewers, while attracting new viewers at the same time, we’ve boldly experimented with our programming. This radical approach has established a distinct identity for the brand, which endorses our leadership position in the category. Proud to be a truly multi-platform brand, we are now making COLORS INFINITYand COMEDY CENTRAL available for simultaneous viewing on JIO TV. A significant growth in the advertiser base and revenue, is testament to our solid performance. As we look forward to the future with a refreshed look and a slew of best-in-class content, COLORS INFINITYwill continue to dominate further on Indian television and digital platforms.”
English Entertainment
Ellison takes his Paramount-Warner Bros case straight to theater owners
The Skydance chief goes to CinemaCon with promises and a skeptical crowd waiting
CALIFORNIA: David Ellison strode into a room packed with thousands of cinema owners and executives at CinemaCon in Las Vegas on Thursday and did something rather bold: he looked them in the eye and asked them to trust him.
The chief executive of Paramount Skydance vowed that his company would release a minimum of 30 films a year if regulators greenlight its proposed $110 billion acquisition of Warner Bros Discovery, a deal that has made theater owners deeply, and loudly, nervous.
“I wanted to look every single one of you in the eye and give you my word,” Ellison told the crowd. “Once we combine with Warner Bros, we are going to make a minimum of 30 films annually across both studios.”
It was a confident pitch. Whether it landed is another matter. Cinema operators have already called on regulators to block the deal, and scepticism in the room was hardly concealed.
Ellison pushed back by pointing to recent form. Paramount, born from the merger of Paramount Global and Skydance Media last August, plans to release 15 films this year, nearly double the eight it put out in 2025. Progress, he argued, was already underway.
He also threw theater owners a bone they have long been chasing: all films, he pledged, would run exclusively in cinemas for a minimum of 45 days, drawing applause from a crowd that has spent years fighting for exactly that commitment across the industry.
“People can speculate all they want,” Ellison said, “but I am standing here today telling you personally that you can count on our complete commitment. And we’ll show you we mean it.”
Fine words. The regulators, however, will have the last one.
