GECs
COLORS Continues to Spread the Joy of Its 10 Year Celebration with a humanitarian drive ‘Roshni – Andheron Mein Rang Bhariye’
MUMBAI: COLORS, India’s premium Hindi entertainment channel recently celebrated its 10 Year milestone. Changing the country’s social narrative with compelling stories, the channel is now extending its brand philosophy Chuno Apne Rangfrom reel to real with the humanitarian drive‘Roshni – Andheron Mein Rang Bhariye’. This empowering initiative by the channel encourages viewers to take a pledge and donate theireyes to brighten the lives of the visually impaired.
‘Roshni – Andheron Mein Rang Bhariye’aims at bringing light to the lives of the visually challenged. This initiative is the second phase of its Chuno Apne Rangbrand philosophy that encouraged viewers to choose an emotion that they relate to most and identify that with a specific colour, thereby inspiring one to express themselves in their unique way.Roshni…is choosing to make a difference and giving the gift of sight to the blind.
To bring alive this vision, COLORShas partnered with the Eye Bank Association of Indiawhich is the most credible organization that works with eye donors across the nation. The drive is positioned to peak during the Eye Donation Fortnight from 25th August to 8th Sept. Showcasing its unwavering commitment to this cause, COLORS will be changing its main on-air logo to BLACKand back to its regular colour during the period of the campaign. Its social media assets will be following a similar route with all posts and video content becoming grey scale while flagging off on the campaign on 17thAugust. Bollywood superstar Salman Khan, Mouni Roy and the leads of the marquee shows on the channel like Jennifer Winger, Nia Sharma, Rubina Dilaik and Harshad Chopra will be seen making an appeal to viewers to be part of this noble cause.
Raj Nayak – COO, Viacom18 elaborated on the same saying, “COLORS has always ushered in positive change in society through its progressive and socially relevant story telling. We continue to bring this ideology to life with our association with the Eye Bank Association of India. Roshni…is an attempt to include our viewers in the social change we aspire to bring through and make a difference to the lives of the visually impaired. It’s time to spread colour in a world that is dark for many.”
The campaign will further be amplified through radio announcements and on ground camps across the country.
COLORS believes that no territory is forbidden, no experiment too difficult, and no label strong enough to contain yourself. Join COLORS in this journey and pledge to make a difference to somebody’s life.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
