News Broadcasting
CNN is the most widely consumed news brand amongst affluents in asia pacific
MUMBAI: CNN has been named the leading news brand in the Asia Pacific region according to the inaugural Ipsos Affluent Survey Asia Pacific. The survey shows that CNN is the clear leader in daily, weekly and monthly reach, as well as the multi-platform leader across TV, online and mobile.
For the first time, the Ipsos Affluent Survey Asia Pacific takes a holistic, all-inclusive measure of media brand performance. The results show whether it’s TV, web or mobile, consumers turn to CNN above all other news brands, with 40% greater multi-platform reach than the next placed brand.
Duncan Morris, Vice President of Research at Turner International Asia Pacific, says even with new methodology the results are the same with CNN still number one. “The long term strategy has always been to make CNN available anytime, anywhere. This data proves without a shadow of a doubt that it’s the right strategy and it’s working. CNN has embraced new technologies to further our reach. The region’s affluent consumers can and do access CNN anywhere – on TV, online and via smartphones and tablets. This multi-platform strength combined with first class journalism, in-depth stories, and quality video, is what sets us apart.”
Highlights of the new research include:
- CNN is the leading international news brand in the Asia Pacific region in all metrics: daily, weekly and monthly reach, and on all platforms: TV, online and via mobile
- One third (34%) of the region’s affluent population consume CNN (TV, web or mobile) during the course of a month, rising to 46% of top management and 71% of frequent business travelers.
- As a TV brand, CNN has 52% more weekly viewers than the next placed news channel, and is watched by twice as many (+103%) business decision makers as the leading business channel
- Not only does CNN have more viewers overall, it has more exclusive viewers than any other news or business channel2. Over the course of a month, almost one in three (30%) CNN viewers watches no other news or business channel. This is 2.9 times more exclusive viewers than the next placed channel
- In the digital realm (web sites + mobile), CNN has 71% more users than the next largest brand3
Notes to editors:
CNN multiplatform reach and CNN digital reach includes CNN Money
- Took 6+ international business trips by air in past 12 months
- Other news/business channels: Al Jazeera English, BBC World News, Bloomberg TV, Bloomberg TV India, Channel NewsAsia, CNBC, CNBC TV18, SBS CNBC, Euronews, RT, Sky News
- Excluding social media, search and portal sites
Source: Ipsos Affluent Survey Asia Pacific, Q3-Q4 2013
News Broadcasting
Rajesh Sundaram joins NDTV Profit as senior editor, assignment
The 32-year newsroom veteran has launched channels on three continents and covered everything from 9/11 to South African television
MUMBAI: NDTV Profit has bolstered its newsroom with a hire who has done rather more than most. Rajesh Sundaram, a journalist with over three decades of editorial, managerial and consultative experience across India and international markets, joins as senior editor, assignment, tasked with sharpening the network’s newsgathering and real-time response.
Sundaram’s career reads like a tour of Indian media’s most formative moments. He began at Businessworld in 1994, moved to Zee News as bureau chief across Mumbai and Chennai, then joined NDTV in 2002 as part of its political bureau during a particularly febrile period in Indian politics. A stint as India correspondent for Al Jazeera International followed, where he covered key geopolitical developments and got his first serious taste of the global newsroom.
What sets Sundaram apart, however, is his serial channel-launching habit. At NewsX, he helped get the operation off the ground. At Headlines Today, part of the India Today Group, he served as editor. At News Nation, he helped launch the Hindi news channel and its digital ecosystem. He then crossed continents to lead the launch of ANN7 in South Africa as editor-in-chief, overseeing both television and digital. Back in India, he launched Tamil news channels News7 Tamil and Cauvery News, and later served as principal consultant for the launch of Marathi channel Lokshahi. Most recently, he helped build and lead the Press Trust of India’s video service and content studio, before stints consulting for Business Today and The Himalayan Times.
Rahul Kanwal, chief executive and editor-in-chief of NDTV, left little doubt about what Sundaram is expected to deliver. “The assignment desk is where a newsroom’s intent becomes action,” he said. “Rajesh brings a rare combination of field experience and leadership in building news operations at scale.”
Sundaram has reported from across India and the world, covering elections, civil conflicts, the aftermath of the 9/11 attacks and the 2008 US presidential election.
At NDTV Profit, he will lead the assignment desk, driving editorial coordination and real-time response across markets and breaking developments. For a business news network sharpening its focus on speed and multi-platform delivery, it has hired a man who has built newsrooms from scratch on three continents. The assignment desk is in good hands.
