GECs
Clovia and Colors TV enter into a strategic collaboration
MUMBAI: Clovia, India’s fastest growing lingerie brand, has partnered with COLORS TV for an exclusive sleepwear collection called the ‘STARLIT collection’ which will be worn by characters from the TV shows on Colors. The collection was launched in April this year.
“Women in India are well connected with their favourite daily soaps and the TV stars today have the same influence over lifestyle & fashion choices as Bollywood stars. We are very excited to partner with Colors TV and expand our reach to a vast audience. We are on track to grow 300% YoY and drive growth via such partnerships. It is a one of a kind activity done in our category as well as in TV industry. Till recently, TV stars wore heavy sarees to bed in storylines. We are changing their bedtime looks. With this integration, we expect the audience to get a flavour of our wide range of collection”, said Pankaj Vermani, Founder and CEO, Clovia.
The sleepwear products from the ‘STARLIT collection’ will be worn by the characters in some of the leading shows on the channel like Udaan, ‘Roop- Mard ka Naya Swaroop’ and ‘Ishq Mein Marjawa’. Whenever the characters will appear in Clovia outfits, an Aston band will appear on the screen promoting the collection and directing viewers to Clovia website. The audience will see Clovia looks on their favourite characters several times each month.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
