DTH
Celebrate World Theatre Day with these plays available on Tata Sky Theatre
NEW DELHI: Theatre has always been a significant place to present ideas and ideologies before the audience. Hence, people started celebrating World Theatre Day on 27 March to generate awareness about the importance of theatre arts. Commemorating the occasion, Tata Sky Theatre powered by Zee Theatre presents a week-long Carnival of renowned plays from 21 March to 27 March, that you can enjoy on your screens. Tata Sky Theatre, available on multiple screens across TV, laptop, desktop, and smartphones, allows you to indulge in exquisite plays anywhere, anytime. Listed below are some of the plays that are scheduled this week.
Wrong Turn – Featuring Varun Badola, Govin Namdev, Suneel Sinha, Lait Tiwari
The play is inspired by the German story, Breakdown, which touches on various aspects of life through the protagonist, Arun Mehra. One rainy night, Arun walks into an old house and finds three retired lawyers amusing themselves with an unusual game that he agrees to join. The lawyers recreate a trial scene with one of them agreeing to prosecute Arun, while the other defends him. They promise him a fair trial, but if proven guilty, a severe fate awaits him.
The Relationship Agreement – Featuring Sumona Chakravarti, Darius Shroff, Sajeel Parakh
The play revolves around the couple who draws up a relationship contract to avoid the trials and errors of a relationship. Things get further complicated when their parents meet each other on social media and start dating. Will the young couple be able to stick to the agreement? A humorous take on modern relationships, the play is almost like a stand-up comedy; it keeps you amused all through.
Doll’s House – Featuring Swastika Mukherjee, Subhrajyoti Barat, Joy Sengupta, Ratnabali Bhattacharya and Dibyendu Bhattacharya
The story revolves around the married couple NORA and TORVALD. The husband considers his wife, a prized possession, like a doll, to be played with and for entertainment only. For him, Nora is weak, cannot take decisions, and does not consider her an equal partner in marriage. The story will make you question if a woman is merely a subordinate to the husband in a hierarchy imposed by society, and what place does equality hold in a marriage?
Hamidabai Ki Kothi – Featuring Rasika Duggal, Himani Shivpuri, Amruta Subhash, Ganesh Yadav
Written by Anil Barve, the play goes back to 1978, where Hamidabai, a spirited artist of the dying Kotha tradition, is determined to not let the demands of the popular culture corrupt her establishment, despite societal and financial pressure. Her educated daughter Shabbo was forced to return to an empty and almost bankrupt business, much to Hamidabai’s dismay. It is up to Shabbo to fight for her ancestral Kotha pride or accede to her husband’s wish to turn it into a brothel.
Jhaanjar Di Paanwan Chhankaar – Sarmad Khoosat, Samiya Mumtaz, Zain Afzal and Iman Shahid
The play is based on a youthful, visually impaired man who chooses to live away from his over-protective mother. He forms a close friendship with his neighbour (an actor) who is set to essay an unusual role in a film. The play addresses how society responds to individuals with disabilities, be it physical or emotional, and regards them as pariahs.
Sir Sir Sarla – Starring Makrand Deshpande, Aahana Kumra, Sanjay Dadhich, Faisal Rashid
Sir Sir Sarla is the story of Professor Palekar and his student Sarla – the pretty, innocent young girl who seems to be enamoured by her mentor – and Phanidhar who shares a love-hate relationship with the professor. The play explores the bond between the students and their professor, which faces many ebbs and flaws. Secrets are revealed, accusations are thrown, and the three lives remain interwoven for many years to come.
Ladies Sangeet – Starring Joy Sengupta, Loveleen Mishra, Nidhi Singh, Siddhant Karnick, Harsh Khurana
This play tells the story of young Radha, who is to wed her beau Siddharth at her ancestral home in the hinterlands while her enthusiastic family members and their wedding planner are trying to make the wedding resemble the ones in Bollywood! The play uses wit, humour, music, and drama to bring out relevant challenges faced by families, and individuals, especially against the backdrop of a big, fat wedding.
Tata Sky Theatre service is available for subscribers on #316 and on the Tata Sky Mobile App under Live TV.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
