Kids
Celebrate children’s day in style on ETC with ‘Puku & Suku’
Celebrate Children’s Day in style on ETC
In SMS 7575 with aapkee apnee Puku & Suku
Mumbai November 9, 2005: November 14 is dedicated to children and their entertainment. Naturally, ETC, has also dedicated its popular song request show SMS 7575 – Show My Song to its young viewers.
Little ones and also viewers who are still young at heart, are invited to send their views or a joke or even a funny one liner or their experience along with their song request and name of the film to 7575.
The best part of the show are twin sisters of ETC Veejay Akriti. Named Puku and Suku (Prakriti and Sukriti) these ten years old are full of life and enthusiasm. Like their sister, they are also good singer but excel in painting and studies too. On Monday November 14that 8.30 PM Puku and Suku plan to highjack the show from their elder sister and anchor it for their young friends. (Repeat on Tuesday November 15 at 1.00PM)
So SMS 7575-Show My Song on 14th November on ETC will surely be captivating and glamorously childish. It’s the day for the children and by the children with loads of fun and smiles.
All children need to do is take their own mobile and if they don’t have one, then borrow their parent’s mobile, go to the message box, type “ETC SMS”, then leave a space, type the message, request song and name of the film and SMS it to 7575. If they want they can also request for cute Bachcha songs.
SMS 7575 is the popular show on ETC and regularly features in top 25 shows across music channels. In the C & S homes of Hindi Speaking markets from the period of October 23 to 29 (TG SEC ABC age 15 to 34 years) SMS 7575 stood 19th with a TVR of 0.14. Interesting point is that males prefer SMS show more then female audience.
ETC is a music based entertainment channel with music and films dominating more than 98% of the programming content. In all India markets, ETC enjoys the largest reach amongst all the music channels. ETC is watched by more then 35 million households.
For more information contact:
Neelam Gupta
Corporate Communication
ETC Networks Ltd,
Tel: 022 – 26732033-7
Email: corpcomm@entertainmenttv.com & etc_music@yahoo.co.in
www.entertainmnettv.com
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
