Kids
Cartoon Network Bags Gold & Bronze At The EEMAX Awards 2014
MUMBAI: As Cartoon Network sashays towards its 20th anniversary; the channel adds yet another accolade to its legacy. The channel has been bestowed with two awards at the EEMAX Awards 2014 for its CN Super Toons campaign undertaken last December.
Cartoon Network Super Toons won the Gold Award in the category – Best School Contact Program and the Bronze Award in the category – Best New IP – Event / Activation at EEMAX.
During November – December 2013, Cartoon Network organized a mammoth and unique campaign called CN Super Toons. This first of its kind award show gave children the opportunity to vote for their favourite characters, shows, gags and other iconic moments from Cartoon Network. The month-long campaign included on-air promotions, digital voting via cartoonnetworkindia.com and on-ground road shows across 3 cities culminating in a 9000-people mega award show in Mumbai.
Commenting on this victory, Krishna Desai, Executive Director & Network Head – Kids, South Asia, Turner International India Pvt. Ltd. said, “We are extremely honoured to have been felicitated with these awards for the CN Super Toons campaign. It is a great recognition that proves that a strong concept with a multiplatform approach not only enthrals kids and parents but also gains industry acclaim. It will be our endeavour to continue to provide innovative and engaging content for our viewers.”
Organized by EEMA (Events and Entertainment Management Association), EEMAX recognizes outstanding contributions made in the Events and Entertainment industry in India.
The popularity of Cartoon Network extends well beyond television. Cartoon Network’s website, mobile games and customized back-to-school merchandize are equally popular with children. On-ground events such as the School Contact Programme and CN Super Toons awards also engage with thousands of fans from across the country. It is for these reasons and many more that Cartoon Network is India’s leading kids’ entertainment channel today!
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
