Movie Channels
Blockbuster Overdose: MOVIES NOW unveils Explosive Marketing Campaign
MUMBAI: MOVIES NOW, India’s first High Definition channel brings you an explosive series of super-hit blockbusters, Hollywood’s biggest franchises and never seen before series all through March & April. Watch the complete series of Star Wars, Harry Potter, X Men, Matrix, Hangover, Ocean’s 11, 12 & 13, Lord of The Rings and a blockbuster Shaolin line up in stunning high definition. If you think this wasn’t enough, watch with the world, as MOVIES NOW brings to you the most anticipated series of 2014, the premier of CRISIS, a thirteen part series, simulcast with the US and also an exclusive showcase of Mr. Go for its viewers.
Ajay Trigunayat, CEO of English Channels, Times Television Network said. “In a span of only three years, MOVIES NOW has been successfully taken the category by storm! MOVIES NOW has repeatedly proved that it is The Destination for high adrenaline and heart pumping blockbusters. The upcoming line up in the month of March & April will never get repeated in the English Movie Channel category, given the amalgamation of all the excellent box-office franchises being showcased one after the other. With the launch of our new pan India integrated promotional campaign, MOVIES NOW will engage with its viewers through different mediums. This campaign will help us to amplify the overdose of blockbusters across media. OOH is going to spearhead the campaign and we have activated OOH media on a large scale across all the metros which will be supported by Print, On-Air activations, Social media and PR.”
To promote its mega line up, MOVIES NOW has unveiled a blistering 360 degrees marketing campaign across the 8 metros. Over 200+ high octane OOH units comprising of Billboards, Mall Media, Mobile Vans, Metro branding, Office branding and innovations are splashed across all 8 metros. The OOH is turbo charged with daily adverts in the Times Of India, City Times and Mirrors.
The channel has also taken consumer engagement to another level On – Air and on Social Media with mega contests. MOVIES NOW will fly 2 winners to the Harry Potter world in the USA and all they have to do is watch their favorite Harry Potter movies! If that is not enough, MOVIES NOW will give 6 winners a once in a lifetime opportunity to party with Jackie Chan on his 60th birthday!!
Blockbuster Overdose will keep viewers glued to MOVIES NOW throughout March, April & beyond.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
