GECs
Bindass unveils its new series, Tere Liye Bro
MUMBAI: Bindass announces the launch of its new series titled ‘Tere Liye Bro’. The series will revolve around the exciting journey of three best friends, and the twists and turns their lives take, which make them appreciate their bond as friends much more. Co-presented by Micromax and Indian Motorcycle, and powered by Denver, the inaugural episode is slated to air on 8 December at 7pm on the linear and digital platforms concurrently.
With brand values and content that reflect the lives, dreams and aspirations of the millennial in India, bindass is constantly providing engaging entertainment with its riveting show concepts. Last year with Girl in the City (followed by The Trip and Girl In The City Chapter 2), bindass led the wave of disruption with an omni-content, multi-platform strategy to win over millennials in a rapidly evolving digital space with outstanding success. The brand just concluded its fourth series ‘Dil Buffering’ successfully which not only garnered an enviable following but also witnessed 30 million views across all platforms.
The captivating storyline of Tere Liye Bro focuses on three friends, whose bro-mance continues way past college, into their careers working world. Pulled in different directions by their careers, they still make the time to have their wild rendezvous, egged on mostly by Aniket, the most spirited of the three. He also acts as the glue that keeps them together in spite of the differences that erupt ever so often between the other two, Vineet and Farhaan. As the three ride their roller-coaster of risqué fun, a freak accident takes them by surprise, changing their lives forever. The show offers the millennial audience a slice from their own world served up with drama and intrigue that makes for compelling viewing.
Catering to both its digital and television audiences, the 10-episode series of 22 minutes each will be aired on bindass and simulcast digitally on Facebook as well as YouTube.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
